Lee Odden

Best Podcasts on Social Media

Best Social Media Podcasts

UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan!

Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney.

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

Of course it’s not really an official OMB “best” list until readers vote for their favorites. Please have a listen to the podcasts below and then take a moment and pick your favorite podcast on social media in our poll at the bottom of the list.

SocialMedia.biz – JD Lasica runs one of the oldest blogs on social media and produces a nice collection of videos and podcasts on social web platforms and people. (Subscribe)

For Immediate Release (FIR) – Every Monday and Thursday, UK based Neville Hobson and California based Shel Holtz come together for this well produced podcast covering PR and technology topics including social media issues and news of the day.   (Subscribe)

Marketing over Coffee –  This highly regarded podcast by marketing veterans John Wall and Christopher Penn covers both traditional and new media marketing/social media. (Subscribe)

Talk Social News – Kipp Bodnar and Wayne Sutton create and publish this weekly podcast about news and innovations in social media through interviews with industry leaders and also share their own opinions.  (Subscribe)

Buzz Marketing for Technology – As Global Director of Integrated Marketing for BearingPoint, Paul Dunay has a lot to say about B2B marketing and social media through how to and interview podcasts.  (Subscribe)

Managing the Gray – C.C. Chapman produces this marketing podcast focusing on new media, social marketing and PR with a mix of tips, insights and occasional interviews. (Subscribe)

Marketing Voices – Jennifer Jones runs a marketing consulting firm and has one of the few podcasts dedicated to social media and does so for Podtech. Her podcast  talks about social media and how it is impacting marketing today through a series of insightful interviews.  (Subscribe)

6 Pixels of Separation – Digital marketing rockstar Mitch Joel gives a “marketing wake up call” with with his expertise and insightful interviews on many social media centric topics from blogging to crowdsourcing.    (Subscribe)

Across the Sound – Joseph Jaffe produces a weekly podcast that discusses the world of new marketing, media and PR. (Subscribe)

Marketing Edge Podcast – Albert Maruggi of Twin Cities based Provident Partners operates one of the longest running podcasts on marketing and PR but the focus is definitely on social media. (Subscribe)

Find and Convert – Bernie Borges publishes one of the few podcasts that combines social media and search engine marketing.  (Subscribe)

New Comm Road – Bryan Person’s podcast about the best tools and tactics in new media (Subscribe)

DishyMix – Susan Bratton interviews successful media and internet execs, many of which are involved with social media.  (Subscribe)

Be the Voice –  David Spark produces a very interesting mix of interviews with social media luminaries and thought leaders.  (Subscribe)

User Friendly Thinking – Bizzuka CEO John Munsell and marketing director Paul Chaney discuss topics congruent with their company services including web design, content management, Internet marketing and social media through discussion and interviews. (Subscribe)

Inside PR – Toronto PR professionals Terry Fallis and David Jones along with appearances by Martin Waxman and Julie Rusciolelli combine expertise and wit to create this public relations podcast that focuses on their observations of and experiences with social media in the PR world. (Subscribe)

What is your favorite podcast that covers social media topics?

  • DishyMix - Susan Bratton (34%, 161 Votes)
  • User Friendly Thinking - John Munsell and Paul Chaney (30%, 139 Votes)
  • Find and Convert - Bernie Borges (15%, 69 Votes)
  • Buzz Marketing for Technology - Paul Dunay (5%, 22 Votes)
  • Marketing over Coffee - John Wall and Christopher Penn (4%, 18 Votes)
  • Marketing Edge Podcast - Albert Maruggi (3%, 15 Votes)
  • Be the Voice - David Spark (2%, 8 Votes)
  • Talk Social News - Kipp Bodnar and Wayne Sutton (1%, 7 Votes)
  • For Immediate Release - Neville Hobson and Shel Holtz (1%, 7 Votes)
  • 6 Pixels of Separation - Mitch Joel (1%, 7 Votes)
  • Marketing Voices - Jennifer Jones (1%, 6 Votes)
  • Inside PR - Terry Fallis and David Jones (1%, 5 Votes)
  • Managing the Gray - C.C. Chapman (1%, 3 Votes)
  • SocialMedia.biz - JD Lasica (0%, 1 Votes)
  • Across the Sound - Joseph Jaffe (0%, 0 Votes)
  • New Comm Road - Bryan Person (0%, 0 Votes)

Total Voters: 468

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PoorSo SoOKGoodAwesome (1 votes, average: 5.00 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I would also add the social geeks podcast to the list. http://thesocialgeeks.com/

  2. Avatar Dr. Ron Capps says

    Great list and a much appreciated resource.

    I’d also suggest http://www.blogtalkradio.com/schoolofsocialmarketing

    It is an hour long show on Sunday’s at 12:30 pm EST and is available online and through iTunes subscription

  3. Oh my! A fellow employee just brought this post to my attention. Thank you Lee for inclusion on this list. Wow! Color John Munsell and I honored. Thank you.

  4. I met Bernie in Cambridge, MA in September- very wired, gets the space, lots of good advice. His blog is worth tracking

  5. Don’t forget about “Social Media Web 2.0 Sites Exposed Podcast!!!

  6. Lee,
    Thanks for including DishyMix in your list of favorite social media podcasts.
    Some of the best shows I’ve done on this particular topic include:
    Dave Evans, Author of “Social Media an Hour a Day”
    Justin Smith, The Facebook Marketing Bible
    Andy Beal, Author of “Radically Transparent” on online reputation management.
    Stephan Spencer of NetConcepts
    Pete Blackshaw of Nielsen Buzz Metrics and Author of “Tell 3000.”
    Peter Shankman (funny one!) of Help a Reporter HARO
    Rohit Bhargava of Ogilvy 360 and Author of “Personality Not Included”
    John Battelle of Federated Media and Web 2.0
    Charlene Li, Author of “Groundswell”
    Happy Holidays!

  7. That’s an impressive roster of interviews Susan.

  8. Avatar Jerry White says

    Tying relevant SEO content with social networks is a trend to watch and support. Thanks for your insights Bernie.

  9. Great post. I really needed this list as I’m researching launching my podcast for motivational speakers to compliment the training course.

  10. My favourite is the Swedish podcast What’s Next: whatsnext.se. It’s mostly in Swedish but not always, they do it both in Swedish and English. Here’s an example in English:

    But thanks for this post, it goes straight to delicious!

  11. Lee,
    Thanks for putting this list together. I’ve wondered why there aren’t more podcast on social media. The medium is so rich in creative interaction. I hope your list grows with more great podcast content in 2009.

    Happy Holidays!

  12. You bet Bernie, thank you for your initial help with putting the list together.

    Anton, thanks for that link to the Swedish podcast. I made the URL into an anchor text link. Long URLs mess up our layout.

    Glad the post was helpful James.

  13. Lee, thanks for the inclusion on the list. Our little PR podcast does stray into the world of social media as it relates to our industry, but we’ve made conscious decision from the get-go to be a podcast about PR that uses social media vs a social media podcast only.

    But these days, we’re talking about it more and more. Maybe we’ll change the name to Inside Social Media at some point…

  14. Hi Lee !

    Thanks for podcasting information. Everybody can collect a huge list of podcasting by using your tips. Ya I agree with you with the help of hard efforts anybody can increase his best social podcasting list like you.



  15. Any chance of getting The Podcast Sisters included on the list? They have had a huge influence on my own attitude to, and use of, social media – they do a fantastic job of making the tools accessible to the less technical, and give clear, practical examples of how to use the tools to grow your business.

    Highly commended!

  16. My 2 favorites made the list; FindAndConvert and BuzzMarketingTech…looks like I have a reading list over the Holidays.

    Dale Underwood

  17. Lee, dare I confess I haven’t published an episode an episode of the New Comm Road podcast in more than a year (though officially, I haven’t shuttered it)?

    Still, I think several of the archived episodes hold up well, a year or two later.

    You’ve included a few shows here that I haven’t been following, and I’ll be checking them out, in turn, over the next couple of weeks.

    Thanks for sharing this list!

    Bryan Person | @BryanPerson

  18. So I’m fooling everyone else, too? Maybe I should put out a new episode, just to see who’s listening?

  19. Since Susan shared some of her recent interviews, let me follow suit for User Friendly Thinking. We’ve had:

    John Jantsch, author of Duct Tape Marketing
    Ben McConnell, author of Citizen Marketers
    Jason Fails, the Social Media Explorer
    Charlene Li, author of…well, everyone knows Charlene
    Mack Collier, The Viral Garden blogger
    Anita Campbell, Small business diva
    Toby Bloomberg, Diva Marketing blogger
    Wayne Hurlbert, Blog Business World

    The list could go on and on and all shows are archived for on-demand download.

    The show is beginning to gather steam and build an audience. It’s becoming something John and I look forward to each week and do out best to insure its educational, informative, conversational and engaging. We even use Twitter as a back-channel as well as Blog Talk Radio chat.

    OK, enough shilling. Again, very grateful to be included on the list and very, very surprised at being ranked so highly. Thanks to those of you who voted for us. You’ve made our day!

  20. Lee – Honored to be anywhere near this list let alone on it. We certainly appreciate your including us and hope that we continue to bring and build value to our listeners. Next year’s line up is awesome, and we’re looking forward to kicking it off!

  21. I really appreciate all the attention to this poll everyone, it’s a great collection of resources and commentary on social media. In fact, I think in terms of poll responses, we’ve surpassed our previous number.

    Just as a heads up, I’ll be closing the poll on Monday morning, December 29th and announce the top three.

  22. Thanks to everyone who voted for all of these excellent podcasts. We are lucky to have so many resources in our industry covering this fascinating area of the online opportunity.
    Congratulations to my mates in the podosphere for their great work and to everyone who listens to our labors of love.
    Lee, thanks for creating this excellent resource.
    Happy New Year!
    Susan Bratton
    Host of the DishyMix: Success Secrets from Famous Media, Internet and Business Executives

  23. Lee,

    I know the voting is closed on this, but ever since reading the initial list of podcasts I just can’t stop thinking about several podcasts that you missed that should be included, if for no other reason to be introduced to your reader-base. In particular, the BBC and CBC podcasts are NOT to be missed for anyone who is serious about social media beyond just using them to game the search engines or sell widgets for their clients.

    BBC Radio 5 live Pods and Blogs – http://www.bbc.co.uk/radio/podcasts/pods/
    CommandN – http://commandn.tv/
    [email protected]http://twit.tv/natn
    Push My Follow – http://pushmyfollow.com/
    Search Engine from CBC Radio – http://www.cbc.ca/searchengine/
    Social Media Bible – http://thesocialmediabible.com/

    giovanni gallucci, viewzi/mar.com
    friend me up @ http://gallucci.net/social

    • Hey Giovanni, I found your comment in the spam folder – one of the rare times I look in there.

      Outside of you including the extra links to yourself (why are you trying so hard?) this comment really stood out:

      “BBC and CBC podcasts are NOT to be missed for anyone who is serious about social media beyond just using them to game the search engines or sell widgets for their clients.”

      Are you actually suggesting that anyone who doesn’t listen to the BBC and CBC podcasts is resolved to using social media to game search engines? A bit elitist and maybe misdirected don’t you think?

  24. Lee, I appreciate your including FIR on a list containing so many great shows. I’m just getting back up to speed following some minor surgery so I missed this post until now — I just heard you talking about it on the Marketing Edge podcast.

    FIR is mostly a twice-weekly show in which my co-host, Neville Hobson, and I — joined by our correspondents — cover what’s hot in the world of technology/business/communication. But we do interviews as part of a separate feed, and our list of interview subjects has included:

    * Michael Cherenson (2009 PRSA chair)
    * Scott Monty
    * Bob Pearson (VP Communities, Dell)
    * Francois Gossieaux
    * Peter Shankman
    * Christopher Barger (GM’s social media chief)
    * Jon Iwata (IBM /Arthur W. Page Society)
    * Rick Murray (pres, Edelman Digital)
    * Rob Koplowitz/Oliver Young (Forrester)
    * Pete Blackshaw
    * Lionel Menchaca (Dell)
    * Chris Heuer
    * Steve Rubel

    Thanks again. I’m sure our paths will cross one of these days.

  25. Hi,

    as I cover social media in my podcast as well I would like to mention it here 😉 The Online Oarketing Podcast is in German and covers all topics related to online or digital marketing.

    Cheers Dirk


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