Lee Odden

Visualizing Blog Analytics

Lee Odden     Blogging Strategy, Web Analytics

There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features.  As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions.  We don’t have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look.

Woopra is a desktop client but also offers web based visibility to reporting. The interface is not only visually appealing but offers an entirely different format for viewing interactions with blog content and in particular, information about visitors.  


Woopra also offers a live traffic page with a “Start a conversation” feature:

Woopra Live

Another blog centric analytics tool is NuConomy Studio – an analytics plug-in for WordPress offering insights into blog analytics through “stories” as well as activity statistics you’d expect from a web analytics package. It also lists user activity by name when registered:


Clicky is probably one of the most popular blog analytics services besides Google and offers many standard measurement tools in real time as well as a spy feature.  RSS subscriber and Twitter follower counts can be added to the main dashboard.


Radian6 is not exactly a blog analytics tool in the sense of web analytics, but it offers tracking of what happens off the blog via social media monitoring, analysis and workflow – all in a visually engaging format.  Having a hybrid web analytics tool combined with something like Radian6 would be a serious Killer App for the social web.


Crazy Egg is a unique and useful tool for testing usability on web sites or blogs and ties on page activity with referrers. I include it in this list because of the Live reporting and visualization options that drill down to individual users. It’s most useful for determining where users click on “call to action” elements within your blog. Are they clicking on the RSS button or the text “Subscribe” more often. You can test quickly and easily.

Crazy Egg

What blog analytics packages with rich visualization features have I left out? Would love to see suggestions in the comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Came through from your Twitter update 🙂 I’d not heard of Radian6 before – but a tool to track social network activity surrounding a blog would be VERY useful, going to go look at it now, Recently signed up to Youmeo to try and get all of my networks in one place to make it easier to update – so thanks for the list really useful.


  2. Hi Lee,

    Thanks, as always, for recommending Radian6. Appreciate that very much.

    I particularly love the CrazyEgg tool for my personal blog because of its “heat maps”. I haven’t decided yet whether it’s really useful or just cool, but I can’t help but enjoy seeing a different visualization of how my blog is performing.

    Thanks again for the mention, and for the pointers to some great tools for bloggers.

    Amber Naslund
    Director of Community | Radian6

  3. I have been using crazyegg until now my second test wasn’t finished. I was able to modify my blog organization and neatness.

  4. Great post. thx for sharing. I will definitely try thr word press analytics…looks really cool!

  5. here’s a picture of ours http://share.magpie.net/~giles/brandwatch.png

    we have a full-time designer working on it, which i think shows, but then i’m biased!


  6. I been using Woopra for some months now. I really like it, sadly is in closed beta Status now.

    The next version (1.3) is coming soon and have some great advances over 1.2.

    Thank you for the post.

  7. Check out Concentrate from Juice Analytics, it categorizes and visualizes search keyword referrals from Google Analytics in the free version for bloggers.

  8. Thanx Lee

  9. Thanks for the great list. Will definitely be checking out these tools.

  10. you made me think about Woopra again, thanks!

  11. Avatar Engago Team says

    Besides all the data: Could knowing the company names of the visitors come handy for lead generation in B2B?

  12. Good tips for blog improving~

  13. Another analytics service to definitely check out is Sysomos – sysomos.com – which offers an impressive variety of features to really monitor and analyze social media activity.

  14. Thanks for the article, this was something I was looking for. The only thing I’d like make a comment is about woopra. I had registered with their website several times months and months ago, they never sent the confirmation code and they let you sign up but you can’t do anything. You just give away your email and password basically.