Lee Odden

My Pubcon South Roundup in Pictures

The Pubcon South conference sessions have wrapped up and my whirlwhind 3 session speaking journey as well. I made it to Austin Wednesday night, re-did my Twitter session Thursday morning and presented at: noon, 2pm and 4pm. During that time I was still able to take a few candids of the good people attending Pubcon South. Here are a few of my favorite photos and links to blog coverage of the sessions I spoke on:

Wayne Sutton, Lee Odden, Chris Brogan
Super Session on Social Media for Business – Wayne Sutton, Lee Odden, Chris Brogan. Unfortunatley, Chris brought, but did not decide to wear, his pirate hat. Wayne was awesome. Chris brought the “tell it like it f-ing is attitude” also awesome. Watch WebProNews for a their video coverage of Pubcon South including a video interview with Chris and I about, what else, social media marketing.

Blog coverage of the Super Session:

Neil Marshall & Joe Morin Pubcon South
Neil Marshall & Joe Morin are two of the guys that make the magic happen behind the scenes and up front for Pubcon. They’re two genuinely good people. Please wish Neil Happy Birthday!  Notice Joe’s perfect head tilt. I think he picked that up from Paris Hilton – most likely in person.

Brian Clark & Tim Ash

If this isn’t a meeting of the minds, I don’t know what is. We have acomplished entreprenuer and recovering attorney Brian Clark aka Copyblogger & Tim Ash, a talented author, master of landing page optimzation and internet marketing. See them smiling? All the way to the bank.

Jon Henshaw & Steve Boymel Pubcon South
Raven SEO Tools smart man Jon Henshaw & consumate conference goer & internet marketing student/practitioner Steve Boymel strike a pose during the Buzzstream event at Molotov in Austin.

Melanie Mitchell & Motoko Hunt
Big company search marketer and all around amazing woman Melanie Mitchell & Japanese search marketing extraordinaire Motoko Hunt stop mind melding for a moment in between sessions and give good smile before I ducked into my second session of the day about the intersection of SEO and Public Relations.

Here’s blog coverage of the SEO and Public Relations session:

Dave Snyder & Joe Laratro Pubcon South
Here we have Dave “I look like I’m going to kick your ass but I’m really a teddy bear” Snyder & Joe “South Florida pretty boy” Laratro hanging out at the Buzzstream event at Molotov.  Dave, Jon (above) and Joe along with Dan Zarella presented at Pubcon on Twitter Marketing which was liveblogged by Janet Driscoll Miller “Twitter and the Microblogging Revolution“.

A toast to butter at Joe's Crab Shack
The best:  Friends Toasting to Butter and Crabs @ Joe’s Crab Shack.

Great job to Brett Tabke and the entire Pubcon staff.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Nice photoset, but I think Dave IS going to kick someone’s ass! . . . I’m working under my desk if anyone needs me.

  2. Avatar Naoise Osborne says

    Thanks for the presentation Lee, it was really useful. As I mentioned to Sean (in comments on the NVI blog), I’d be interested in seeing the flip-side a little too – the inner workings of how traditional PR firms manage create buzz.

    SEO of online PR efforts is sound knowledge for online marketers, but I personally am very curious how the traditional firms manage to gain so much press coverage and real-world attention (is it really just buying journalists drinks? is this the original form of ‘buying PR’?). Maybe not fodder for an SEO-centric conference like Pubcon, but I doubt I am alone in the SEO world in craving an inside look at old-school PR.

    BTW, I’m the mystery person at the end of the table in Joe’s Crab Shack 😉

    • Hey Naoise, I had no idea how to spell your name sorry 🙂 Thank you for commenting!

      The value many traditional PR firms provide is indeed relationships as well as trust to tell stories. It’s also about access to clients and the ability to provide journalists with what they need to meet the demands of news reporting and news content creation.

      There are many conferences that include traditional public relations content including PRSA.org, Bulldog Reporter, PR News and regional PRSA organizations.