Lee Odden

SES New York 2009 – Search, Social, Blogs and Reputation

This week Thursday 3/26 I will be presenting on 3 panels during the Search Engine Strategies Conference in New York March as well as an iBreakfast meeting on Wednesday 3/25.  If you’re attending SES New York, please be sure to stop by and say hello. It’s great to meet Online Marketing Blog readers in person. 

As a Media Sponsor, TopRank will also be liveblogging SES New York Tuesday afternoon through Thursday and Tweeting from @leeodden. Watch for posts from TopRank Senior Account Manager, Jolina Pettice.   Here are the details for the sessions I’ll be speaking on:

Search Meets Social Media (Wednesday 7:30am – 10:00am) Located in New York City, CresaPartners Executive Center: 100 Park Ave. 40 – 41st St. (24th Fl.)  The Silicon Alley Breakfast Club (iBreakfast) is a long time networking event in Manhattan and this particular meeting is all about how Social Media is powering businesses forward.  

Official description: What happens when the two most powerful forces in the Internet come together? This innovative iBreakfast discusses the way relationships can be powered forward. Learn how companies are putting these technologies together to create greater market penetration.

I’ll be speaking about Social Media Roadmap and the importance of building of a strategy along with presentations from Chris Winfield of 10e20 and Kevin Lee of Didit.  For a glimpse, take a look at this recent video interview on WebProNews during Pubcon South of myself and Chris Brogan. Also, take a look at “What is Your Social Media Strategy?”.

SEO Through Blogs & Feeds (Thursday 10:30am-11:45am) – Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.  

This panel includes Michael Gray, Sally Falkow, Michel Leconte and myself with moderator duties handled by Rebecca Lieb.  My co-panelists will be discussing blog site optimization and feed optimization and I’ll be emphasizing tips for attracting links to blogs.  Be sure to read this post of 37 blog SEO tips graciously offered by the panel.

Brand & Reputation Management (Thursday 12:45pm-2:00pm) –  Can you use a competitor’s trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.

Speakers: on this panel include: Kristjan Mar Hauksson, Mark J. Rosenberg, Lela Phommasouvanh, Paul Elliott and myself. Moderator duties are handled by Jeffrey Rohrs. This panel will discuss the legal, PPC and proactive reputation management opportunities for companies while I’ll be providing an overview of reputation management and why it’s important. For a glimpse of my presentation, here’s a similar Online Reputation Management Presentation from Jan 2009. You might also like this post on the Basics of Online Reputation Management.

Blogging for Business (Thursday 3:45pm-5:00pm) –  With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience. Learn more about harnessing the power of blogs to build buzz about a business online.

VP and Publisher of Incisive Media Matt McGowan will be moderating this panel which includes: Jennifer Laycock, Michael Gray, Paul Woodhouse and myself which will cover the gamut of tips blogging for businesses.  As a veteran business blogger myself (5+ years) I’ll be focusing on top reasons business blogs fail and offer tips for succeeding.  Here’s a link to a similar presentation on blogs for SEO

It’s going to be a busy week!

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Caught your Webinar…Trying to learn more about social media…Great info…Many thanks…Jerry

  2. Lee,

    These are some great topics and so relevant to today’s internet. It’s amazing how much has changed in the last few years on the net.

    I wish I could hear the sessions, but I’ll get the next best thing by interviewing you Tuesday.


  3. Great working with you in New York, great Brand & Reputation Management session and as usual great moderating tactics.