I recently completed developing and recording 2 modules for a business blogging program with the DMA. One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There’s no one right answer because the purpose for business blogs can vary from branding to sales.
Since bloggers often read other blogs, I’m counting on Online Marketing Blog readers to take this quick poll to identify what the most common goals for business blogging are. There should be enough options to address whatever purpose you have for your blog. You can pick up to 3 choices.
Pick your top 3 measures of success for business blogging
Engagement: comments, links (12%, 65 Votes)
Improved brand recognition (11%, 56 Votes)
Build thought leadership (11%, 55 Votes)
Search engine rankings (11%, 55 Votes)
Better communicate with customers (10%, 53 Votes)
Traffic to the blog (9%, 49 Votes)
Coverage by media and other blogs (6%, 32 Votes)
Sales leads (5%, 28 Votes)
Traffic to the corporate web site (5%, 28 Votes)
Industry Recognition (4%, 23 Votes)
Sell products (4%, 22 Votes)
Improved customer satisfaction (4%, 20 Votes)
Page views (3%, 16 Votes)
Time on Site (2%, 10 Votes)
Ad revenue on the blog (2%, 9 Votes)
Total Voters: 179
A bit of Online Marketing Blog trivia: This is our 51st poll!
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.