There are a lot of people that will tell you that you need a blog because it’ll perform better in search engines and gain more traffic. This is not completely false, but it’s not exactly true either.
Blogs tend to perform better because of the abundance of content. Blogs empower users to create content in a way that is easy and fun. By doing so, users are creating content on a daily, or weekly, basis.
More content means more traffic and links. This is more for search engines to index, more for users to link to, and more to share with their friends and co-workers.
More visitors can then lead to more sales and conversions. The more eyeballs that are in front of your content, the better the opportunity to turn them into your customer.
The same could be done on a website, but that doesn’t happen. People view blogs as something different than a website. This is probably because most website were built back in the day when you pushed a page live and then had to add a link in the navigation and it was all very technical. With blogs, those technical items get removed as blogs automatically do all the work of updating navigation, categories, feeds, and even pinging the search engines of new content.
Search engines like content, and they like fresh content. Blogs make this easy by giving the users the tools to create content easily. This in turn makes search engines happy and bring more visitors to your site. So, in a way, blogs do perform better in search, but it’s because users are posting more often and interacting with them more than traditional websites.
What do you feel are advantages to having a blog as compared to a traditional website?