Lee Odden

6 Simple Ways To Give Older Blog Posts Additional Exposure

Lee Odden     Blogging Strategy

Showcasing Blog PostsAs blogs grow, and new content gets created, old blog posts can quickly get lost in the archives. As much as bloggers try to keep everything organized, it’s hard to ensure that all posts get the exposure they deserve. However, there are ways to help ensure that older posts get additional exposure.

1. Related Posts

On individual post pages, add links to other related posts. This shows visitors that there is more content on your blog that might be of interest to the reader. I’d suggest showing 5 posts as it gives a little variety without giving to many options.

Tip: Try out the Yet Another Related Posts Plug-in to integrate related posts into a WordPress blog.

2. Top or Popular Posts

In the sidebar, create a section for the blogs most popular posts. Again, pulling in 5 posts from the entire history of the blog and showcase what users feel are the best posts on your blog.

Tip: Read How To Find Your Most Popular Posts for plug-ins and ideas for obtaining posts.

3. Recent Comments

Having a list of the 5 most recent comments, with links back to those posts, can highlight which posts are getting the most chatter. These may be newer posts, or they may be older ones, either way, we are drawing more attention to additional posts and possibly gain more comments.

Tip: Use the built in WordPress widget or get a recent comments plug-in to enable this functionality.

4. Random Post

You can add a random link to the blog navigation that when it’s clicked on, WordPress will choose a post at random to show. This works great for blogs with a lot of good information that doesn’t necessarily get outdated over time. Then again, sometimes it’s just fun to go back in time and see how things have evolved.

Tip: The Random Redirect plug-in will help in creating a random link on your blog.

5. Social Icons

Having social icons on each blog post helps encourage readers to promote those posts for you. As an example, if someone comes to your site from a search engine, lands on a post from 5 months ago, and likes it, we want to encourage them to Tweet it, bookmark it, or use one of the many social networks to drive more traffic to the post.

Tip: Sociable is a nice plug-in for creating a list of social bookmarking icon links at the end of each post. The Social Bookmark Generator works well for creating a list of links or a drop down menu.

6. Internal Linking

Internal linking is an easy way for a blog owner to control which older posts get additional exposure. When writing a post, cite what has been said in the past with links in the content. Readers may find that the supporting posts are evidence that you’re an authority figure on the topic too.

Tip: No plug-in required, just link to other posts in the content.

Most blogs can benefit from using one, or more, of the items above to help showcase posts that may have fallen into the abyss of the archives. Bloggers write a lot of good content and anything that we can do to promote additional posts will benefit not only the blog, but the readers as well.

What other ideas do you have to promote older posts? Share them in the comments below.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I was thinking about my older post just today!! and I found out that I was doing half of the tips above, but some of it I was doing for no reason, but your tips gave me a motive -if we could say- to keep doing it! thanks a lot, for thinking about it 🙂

  2. I have done most of these things plus i promote them on twitter, just i haven’t added related posts. time to add it now

  3. I know this sounds counter-intuitive, but don’t immediately stumble your new post. I have been working with Stumbleupon for some time now, and have many accounts with some power. As such, Stumble is my main source of traffic for most of my blogs, especially newer ones.

    However, I like to give a post a week or two before I Stumble it myself. This gives it a chance to gain traction on its own; as well as an opportunity to revive it if it doesn’t.

  4. Very good! I’ll add > Reference those older posts in your new posts for some fresh exposure!
    @inovedia will definitely be tweeting this post!

  5. Having personal friends retweet a blog entry for ya can be a good way to rekindle old posts, best when used in anticipation of a new entry that will be related.

  6. Thanks for sharing your knowledge, I am definitely going to do that soon with all my old blogs which disappeared in the achieve. I hope your idea will help me out.

  7. This is a very insightful post.

  8. great post, its help me…
    specially for a newbie like me…

  9. I have a WordPress.com blog and I use widgets for most of the things you mention here. You are right it is harder to get visibility for older posts, so it's great that WordPress give us all of these tools. Thanks for the post.
    My blog is Ms. Ileane Speaks at http://ileane.wordpress.com

  10. Avatar kristiedean says

    I enjoyed the article! I am somewhat *new* to the blogging world, so this information will help me at my site! Thanks.

  11. I always link my related posts to each other – usually it says “please see more information on this post”. Other things you can do is submit the post to some free articles places or send out a newsletter that recommends the top posts.

  12. Pretty good stuff. I've been going back and forth about doing a random post feature on my blog, but I think that it may help to bring old posts back to life. Thanks!


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