Lee Odden

Guest Posters Bring Fresh Content & More Traffic

Lee Odden     Blogging Strategy

Guest PosterGuest posters are a good idea for all blogs. Different people have different ideas, different writing styles, and different ways to connect to visitors.

Not only is it a good idea for your readers, it’s a good idea for your blog.

The more authors a blog has, the more content that will get generated, the more active the blog will appear and, when that happens, search engines can give more rankings and traffic. All of this leading to more sales, revenue, or whatever the blogs KPI is.

More bloggers help out a blog in more ways than one and growing a blog with multiple authors, or guest posters, is a win-win situation.

And with that, BloggerDesign is happy to have Michelle Bowles, a copywriter at TopRank Marketing, publishing her first post here tomorrow! Check back to see what tips she has for bloggers.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Inviting guest posters onto your blog is also great for the times where you need a lot of content (going on vacation, when you're under the weather). They'll provide the necessary content to fill the gaps when you're not available.

  2. Excellent point.