Lee Odden

Art of SEO: Best Search Engine Optimization Book in 2009

Our recent reader poll of 14 books either focused on, or with significant content dedicated to, Search Engine Optimization has concluded with 174 votes. And the winner by one vote and 27% of the total votes is….

Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola.

.Art of SEO

Published by O’Reilly, this phone book sized bundle of SEO wisdom is chock-full of advice for marketers that want to leverage search engine optimization as a marketing channel. Congratulations on winning our Reader Poll!

Here are several reviews of Art of SEO to consider or you can take up O’Reilly’s offer to write one yourself.

Runners up for Best SEO book of 2009 were:

  • Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones (Published by Wiley)
  • Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin (Published by Wiley)

You can see all 14 books about SEO along with the voting distribution and non-affiliate links (in case that matters) to their pages on Amazon.com on the Best SEO Books Reader Poll.

PoorSo SoOKGoodAwesome (4 votes, average: 4.25 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar sikanderali says

    Nice post about SEO book!

  2. Hi all i want some information about on seo how to spred the page rank to internal pages

  3. I've only been in the SEO sphere for about a year now, but I've already seen how much things change in such a short period of time. Some tactics are no longer valid. Some new tactics have popped up. And many valid tactics have shifted in terms of their effectiveness due to changes in search algorithms.

    That's why while it's a great idea to read industry books to keep educated, books can't be the only form of education we pursue. Trade shows, networking events, and excellent blogs like the Online Marketing Blog are critical to rounding out your SEO education. Happy New Year!

    • I agree Josh and thanks for the kudos.

      There are foundational & transitory tactics with SEO. Books can be useful to build a base of knowledge upon which to grow through testing. There is no substitute for “rubber hits the road” efforts to plan, optimize and measure to see what works best for a particular web site.

      Happy New Year to you!

  4. Avatar Jim Rudnick says

    Absolutely a great SEO book! DO NOT want my clients to find same — it’s that good, eh! Although we Canadians were generally left “out” of the specific mix, I found the tome to be pretty well global in coverage and the tips/points/myth breakers were spot-ON!!!! Well done lads….this one’s on my desk instead of across the office in my bookcase!


  5. Great Book I like it and i want tell you about this ebook about tools and tips for Search Engine Optimization .

    you can check this link for download this book http://sitesubmiturl.com

  6. Avatar WatsonRodriguez says

    This book seems to be really helpful and informative. I s it available at store at European region?? I would like to have it's hard copy.
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  8. He-he. Another book that I should buy. Thanks 🙂

  9. Avatar Weißer Tee says

    I recently bought it. Though yet not explored it completely but it's very good book as per the read of some topics and you can learn many good techniques..
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  11. I am getting the book today, has anyone used the seo method. I am new at seo and it has worked great for me. I hope this book is just as good

  12. can i get that book in pdf format

  13. The book is pretty interesting well I can't wait to get my hands on one of the copies

  14. The book is pretty interesting well I can't wait to get my hands on one of the copies