Lee Odden

SES Chicago: Internet Marketing Tips for 2010

faces of ses chicago 2009 Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year.  While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.

There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions.

While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010.

Clearly, iPhone videos should be taken in bright light and close quarters, but these didn’t turn out too bad and they include great tips ranging from online reputation management to measuring social media ROI to the importance of testing what’s new but mastering the basics:

First up is Muhammad Saleem, a social media maven that works with the Chicago Tribune. He’s successfully built a tremendous social media profile as a “power user” on many difference services. Muhammad and I talked about what social media marketers should focus on for 2o10:


The rate at which social media and search intersect is mind boggling with the deals struck between Google and Twitter, Bing and Twitter, Bing and Facebook, Google and MySpace, etc. I talked with digital marketing guru Aaron Goldman of Connectual about his take on the future of search and social:


Another dimension that marketers need to focus on is the rapidly changing nature of digital content distribution channels and how to optimize for them. Best selling author, keynote speaker and conversion expert Bryan Eisenberg and I talked about these challenges and how to manage chasing “shiny objects” vs testing what’s new and the importance of mastering the basics.


The social web makes a lot of information about individuals and companies transparent, whether we like it or not. Online Reputation Management is increasingly important as service providers find new ways to help consumers discover, consume and share information online. The author of “the book on ORM – Radically Transparent” and founder of the social media monitoring service Trackur, Andy Beal and I talked in his Penthouse suite at the Hilton (actually it was Matt McGowan’s) on the importance and challenges of ORM in an increasingly social web.


The sheer volume of information about how to best market online is staggering. Staying current is key and without a foundation of knowledge to build upon, new insights can be fragmented and strategies incomplete. Aaron Kahlow, fouder of Online Marketing Connect and the Online Marketing Institute talks about the importance of training and mastering the basics of internet marketing.


For more internet marketing interviews from SES Chicago and many other events, be sure to check out TopRank’s Online Marketing Blog video channel on YouTube.

What tips or questions do you have about online marketing for the coming year? What digital marketing tactics and strategies will you be focusing on?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Mu's rabid presence on a variety of social platforms is one of the reasons I exist in this arena today.

    Dogged persistence and an addiction to knowledge can take you damn far.

    • This is a great sign for things ahead, especially if you are a Web Designer/Web Developer/Internet Marketer. Now wouldn’t you want to be the first to truly profit and propel your business to another level, using Social Media ONLY. 😉

  2. As usual content based SEO will be a major focus for 2010 but the new Google real time search may mean a little tweaking. Although Twitter has been an important part of this for us, it still amazes me that 140 characters can carry so much weight!

    We will also be focusing more on videos. The viral capabilities are really amazing. Most videos we are posting are with text also for those who still like to read. Imagine that! Plus all the better for those crawling spiders.

    Great videos you posted here. Thanks. Looks like you had a great time.

    • Thanks Elizabeth – I agree, there's plenty of opportunity with video as there is with all digital assets – ie digital asset optimization.

  3. wow…..let watch this video….:)

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  5. Wow! Great video presentation. Thanks 🙂

  6. Awesome interviews. I think I might need to invest in an Android soon.


  7. Avatar Marty Weintraub says

    Fun pictures Lee. It was great to see you as always. I thought this SES had a lot of depth, especially are regards how to drill deeper into demographic research tools.

  8. Avatar Marty Weintraub says

    @Lee Odden: Thanks for the kind words about the FB session. Kudos to Addie Conner, Melissa Mackey, Muhammed Saleem-very smart marketing folks. I learned a lot during the session myself.

  9. Avatar mattmcgowan says

    a little less than 100 – 83 actually that said it does show the power of SES and Search as the core to any marketing (advertising) plan!

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  11. Pretty good information, thanks for sharing.

    Social Media has started to become a viable marketing venue for businesses. People are getting well informed and it play important role in everything. Anyway Keep sharing.

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  12. Pretty good information, thanks for sharing.

    Social Media has started to become a viable marketing venue for businesses. People are getting well informed and it play important role in everything. Anyway Keep sharing.