Dan Zarrella, a self-described “social media marketing & viral marketing scientist” lives at the intersection of social marketing and web development. He’s known for conducting experiments with Twitter, compiling data behind the social web, creating interesting web applications and blogging. And now, he has released a book.
Dan’s book is called “The Social Media Marketing Book” and is aimed at helping those who are new to social media marketing learn the basics. The content is well-written and outlined into clear sections. Those just getting into digital marketing will find it to be a good starting point in their journey.
To learn more about the topics discussed in the book, Dan was nice enough to answer a few questions for Online Marketing Blog readers.