Believe it or not, there is only one item you need to have a successful blog; and that’s ambition.
Ambition – Photo from hlkljgk
It doesn’t matter if you use WordPress, Blogger or TypePad. It doesn’t matter if you are an industry thought leader or a virtual unknown. As long as you have the ambition to post often, the ability to stick with it, and can be patient, you’ll be successful in time.
Yes, there are other things that can help make your blog successful but if you don’t put forth the effort to create good content in the first place, all the tools and plugins in the world won’t do you any good.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
