Archives for January 2010

Is Your Website Ready for the Mobile Web?

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held devices such as cell phones.

There are really two things to consider;  web site design and how customers are going to find the web site through mobile search.

How to Write Compelling Social News Headlines

Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect.

As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge of crafting sticky headlines. In fact, crafting headlines is equally if not more challenging than leads and even content itself.

Something many bloggers have down, but communications professionals aren’t always fluent in, is the art of crafting headlines specifically for social news sites/users. While there is no one formula for success, I’m going to share 5 things I’ve learned from experience as a blogger, social news user, PR pro and marketer.

5 Online Marketing Resolutions for 2010

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

BIGLIST Update: Local Search Marketing Blogs 010710

BIGLIST SEO Blogs

Welcome to the first BIGLIST review of SEM and SEO blogs for 2010!  What a year it will be. We reviewed hundreds of marketing blogs in 2009 and well over a thousand since we started the original list. Today’s BIGLIST update focuses on a few local search marketing blogs we’ve recently discovered.

<a href=”https://www.toprankblog.com/search-marketing-blogs/”><img style=”border: 0px initial initial;” title=”BIGLIST SEO Blogs” src=”https://www.toprankblog.com/wp-content/uploads/2007/05/biglistseoblogs.gif” alt=”BIGLIST SEO Blogs” /></a>
Absence makes the heart grow fonder and we know online marketers already like the <a href=”https://www.toprankblog.com/search-marketing-blogs/” target=”_blank”>BIGLIST</a> of online marketing blogs reviews.

Expand2Web Blog – The design winner for this BIGLIST Update Local SEM Blog Edition goes to Expand3Web by Don Campbell. This blog offers a rich mix of WordPress and Local search marketing advice as well as how to screencasts & videos as well as a podcast.

The Only Must Have Item For A Successful Blog

Believe it or not, there is only one item you need to have a successful blog; and that’s ambition.

Ambition Ambition – Photo from hlkljgk

It doesn’t matter if you use WordPress, Blogger or TypePad. It doesn’t matter if you are an industry thought leader or a virtual unknown. As long as you have the ambition to post often, the ability to stick with it, and can be patient, you’ll be successful in time.

Yes, there are other things that can help make your blog successful but if you don’t put forth the effort to create good content in the first place, all the tools and plugins in the world won’t do you any good.

The Best Blog SEO Survey Ever

The Best Pint of Abbot Ale, Ever

Blogs have been touted as effective tools for companies to publish content and demonstrate the conversational side of their corporate personality. Blogs have also long been promoted as a SEO tool. Despite plenty of optimism about blogging, there’s still a lot of mis-information, mis-perceptions and lack of awareness about effective, productive blogging for business.

Take This Blog SEO SurveyIf you or your company publishes a blog, please take this quick poll looking into the perceived SEO benefits of blogging. Results will be published on Online Marketing Blog in the next week.  Like a fine pint of Abbot, this survey is smooth, to the point and might just put a smile on your face.

Benefits of Running Polls on Twitter

If you’re “on Twitter”, no doubt you’ve noticed different Tweeple running polls from time to time. We ran our first poll on Twitter over 3 years ago which resulted in the post, “Guide to Twitter as a Tool for Marketing and PR“, offering insights from other marketing and PR professionals experienced with the Twitter web site.

Polls have been popular interactive tools on web sites as far back as Angelfire and Geocities. Polls have been popular widgets on blogs too. Polls on Twitter are effective for a variety of reasons including the real time feedback and mass, yet relevant, reach that can be achieved.

To understand how running polls on Twitter may or may not be right for you, read on for 10 benefits to running Tweet Polls:

5 Top Email Marketing Tactics for 2010

Email Marketing Tactics for 2010Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy.

To ring in the New Year, we’ve compiled 5 email marketing tactics that are likely to gain even more ground this year.

1. Integrating Email With Social Media.
This email marketing tactic – which picked up steam throughout 2009 as a way to boost customer reach – is likely to spread like wildfire throughout 2010. Consider the results of an early 2009 study by Exact Target, Ball State University and the Email Marketer’s club: 46% of marketers planned to incorporate the two marketing strategies in ‘09, compared to 13% in ‘08—a whopping 253% increase.