Lee Odden

Online Marketing Summit San Diego 2010

I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own.  Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl!

Last year OMS came through Minneapolis and I had an opportunity to present on building a case for social media through a Social Media Roadmap. Feedback comments like “lived up to the hype”, which is a compliment not too dis-similiar from, “it didn’t suck”, renewed my appreciation for Minnesota Nice. 🙂

But I digress. Back to the upcoming OMS in California.  The annual OMS conference is, to my great pleasure and happiness, in sunny San Diego.  I’ve had a chance to connect with the event organizer, Aaron Kahlow several times and appreciate the invite to present at OMS a great deal. One of my goals for 2010 is to vary the conferences that I speak at to reach different audiences.

OMS is held in conjuction with ClickZ Feb 22-24 at the Paradise Point Resort and Spa with a day of pre-conference training and a Search Engine Strategies day on Feb 25th.  I will arrive in the morning on the 23rd and will unfortunately, miss the morning sessions. But I do plan on attending “Social Media Inside The Brand: DuPont Case Study” which promises to cover the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a “word of mouth” project internally. Sage advice for client side marketers.

There are some big names in search that will be presenting at OMS such as John Battelle, Tim Ash and Marshall Simmonds as well as marketers from brands including: Planet Holloywood, IBM, REO, New York Times, Jack in the Box, Eastman Kodak and Ogilvy 360.

Later in the afternoon (3:40 pm) on the 23rd I will be on a Social Media Forum which is part of a new “Leaders” track with a total of 5 savvy social media marketers on the panel. (Chris Baggott, Lee Odden, Michael Senger, Caitlin McCabe, Ben Hanna)

Luckily, we have Jason Baer as moderator who has taken the “Twitter approach” to Q and A in light of the inevitable time constraint. Jason will be asking questions and we are to provide answers in 140 characters or less.  Topics to be covered include:

  • What’s the best way to integrate social media with other marketing efforts like email, direct mail, etc?
  • How can you measure the effectiveness of social media efforts?
  • What’s the #1 myth preventing companies from embracing social media?
  • What are the main differences between B2B and B2C social media programs?

It should be a great panel!

Day two OMS includes a great mix of sessions. I’m looking forward to:

  • Social Media in the Enterprise
  • Wharton Dispels Myths of Social, Viral and Online Marketing through Cold Hard Research
  • Social Media Measurement Best Practices
  • Integrated Marketing Forum
  • Lunch Keynote: “How We Used Data to Win the Presidential Election”
  • Acquiring New Customers with Email and Social Media
  • Demand Generation Secret Sauce (Jon Miller from Marketo, our client)
  • Using Social Media for eCommerce

On Feb 25th, Search Engine Strategies Day, SES has programmed a series with Search Engine Strategies conference speakers covering the gamut of SEO, PPC, Local, Social, Analytics and of course, PR/Social/Search.

I will be on the “PR, Social Media and Search” panel at 3:15 to discuss the intersection and future of these complimentary channels. If you know my agency TopRank Online Marketing and the content we publish here at Online Marketing Blog, you know the subject matter of this session is a perfect fit.  Panelists include: David “dk” Klein, Dana Todd, Rand Fishkin, myself and moderator duties will be handled by Sally Falkow.

I know there are a lot of people attending OMS and there might even be some tickets left if you’re not.  I’m really looking forward to it (and not just because I get to escape the snow for four days at a resort in San Diego).  If you’re attending OMS later this month, please say hello. I’d like to get feedback from other attendees on this conference for our blog coverage.

If you’ve been to an OMS event, what was your favorite thing about it?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I wish I could go to this conference, I am based in the UK but always like to keep my knowledge of advertising and marketing fresh.

  2. Lee, looking forward to hearing your preso and connecting with you at the OMS. I'll be speaking as well on Sales 2.0 and Demand Generation. The title might be better flipped “Demand Gen and Sales 2.0” but now I digress.

    I think Aaron said the show was “sold out”… so those tickets might be hard to come by.

  3. Search engine marketing is essential for reaching out to your targeted customers online. More and more companies are hiring online marketing consultants to help them build up credibility in the web. Search engine marketing is the most basic and most powerful online marketing tools in the hands of experienced marketers. Right from helping the businesses to reach out to prospective customers and, generating traffic for the websites

  4. hi,
    I am also wishing to attend this conference, but i am from India…
    I am looking for online marketing, PPC & many more stuff…

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  7. Avatar legalvanitynumbers says

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  8. Hi, thanks for the post. Is the show sold out already? We want to hear more from you from Legal Vanity