Lee Odden

Add a Call To Action (CTA) Popup to WordPress

Lee Odden     Blogging Strategy

I know that popups are one of those words that bring chills to some people, but they can be an effective way of promoting a product or service your blog.

Now we’re not talking about old school popup browser windows, but rather a small CSS window that shows on top of your content. These types of popups often bring a higher conversion rate, as compared to a button or form in the sidebar, as they allow the visitor to easily focus on one thing.

Call to action (CTA) popups can be used to:

  • Announce a new product or service.
  • Advertise a sale.
  • Obtain more subscribers.
  • Promote an event.
  • Call out a white paper or case study.
  • Publicize company news.
  • … and many more.

More than likely, you’ve just seen ours.


If you want to add a CTA popup like this to your WordPress site, grab the WP Super Popup plugin. WP Super Popup makes it easy to create and configure these types of popups.

Options include:

  • Show content from:
    • a URL
    • create it with the WYSIWYG editor
    • pase in HTML
  • Set height and width.
  • Determine how often the popup shows.
    • Example: Every x days or for the first x visits. (based on cookie in browser)
  • Set popup delay and speed.
  • Configure which pages the popup should show on.
    • Example: All pages, only specific pages, exclude pages.
  • Live preview for testing.

Call to action popups can be a great way of increasing conversions but, like with any type of CTA, it’s important to know your blogging business goals, measure results, and tweak the popup as needed. Simply setting and forgetting about it isn’t going to be as effective as understanding what your visitors like and changing it as needed.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. How’d you remove the by n2h from the pop up?

    • Avatar Thomas McMahon says

      To be honest, I dug though the code. Unfortunately I’m not going to share where as I understand why they put the links in there. But if you Google it, someone will probably tell you.

  2. Hi, you have a nice blog, but I have to tell you this is the worst plugin ever. If I could start a movement to get rid of it I would. I’m sure it’s helping you to build your list and that’s really nice. But for me it is the most annoying thing I see on the web. For example, today was my first time coming to your sight. Why in the world would I sign up for updates BEFORE I even get a chance to read one single article???

    I guess the premise of the plugin is that I am so brain dead that I think I need to enter an email address in order to read your content. I’m not that brain dead but the people who created this plugin are. Sorry to vent about it here but…

  3. Avatar Thomas McMahon says

    Hi Ileane

    You have a great point. I’m going to look into changing the settings to see if there is a way I can change it to only show to repeat visitors, and then only once every 30 days or so.

  4. Any idea how to get support for the plugin?
    Can’t get it to work on our site.