Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.
For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans.
1. Be unique
There’s nothing worse than a bland Facebook page. Think long and hard about how your page can be different. Remember, your page is one of at least 60 things that an average Facebook user is giving attention to. It’s insanely important that your page is unique and stands out from the rest.
Design is a major part of being unique on Facebook. Check out these excellent examples of creative Facebook fan pages for inspiration. You can never go wrong investing time and resources into a great design for your Facebook page.
Think creatively about how you can add value to Facebook users. Can you give them something? Can you provide them with help, or resources? These are the things that will get people joining your Facebook page and keep them coming back.
2. Don’t use a generic landing page
Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It’s a great idea to show potential users a page specifically tailored for them. It might give a little background about your company or site, and would give them a great reason for joining.
Never let new users land on your Wall. The Wall doesn’t really tell anything about your brand, and it won’t have much impact on new visitors.
3. Give something away quickly
Your die-hard followers won’t need any reason for joining your fan page. But if you’re trying to really grow your Facebook presence, consider giving resources back to your community and niche. This allows you to reach other potential fans within your niche that might not have known about your Facebook page.
4. Use a large profile picture
People on Facebook want to see photos. After all, Facebook is far and away the biggest photo sharing site on the web. So make sure your page has a large photo of your company or brand as the profile picture. This helps with branding and adds trust to your profile.
5. Tag fans in photos
This is a great tip if you’re a brick and mortar business. If you’re somehow able to take pictures of your customers, tag them within the picture. Many people have Facebook notifications that alert them when they’ve been tagged in photos, and this will bring them back to your page.
Your fans also have the ability to upload photos as well. (This might require some moderation on your part. As with anything user generated, you might get some spam, etc.) Allowing fans to upload and tag themselves and friends in your pages automatically adds a nice social “hook” to your page.
Not only are you giving back by adding photos, you’re also keeping your brand planted firmly in the fan’s mind.
6. Use contests
Contests are a great way to make your fan page more engaging, and they also give incentive for potential fans to join. Contests that include giveaways can be excellent marketing tools if they’re done properly.
7. Integrate multiple social networks
You can use multiple Facebook applications to pull in your other already existing accounts from other social networking sites. With the help of some nifty applications, you can pull in Twitter, Flickr, and many others fairly quickly.
8. Thank people for becoming your fans
When someone becomes a fan on Facebook, immediately thank them! Give them something in return, like an ebook or coupon, or at the very least send them a quick “thanks!” message.
This small gesture can be huge in spreading goodwill about your page and brand. It might even give users more incentive to share your contests and resources on your fan page.
9. Don’t treat your fans like kids
In case you haven’t noticed, Facebook has grown up a lot in the past few years. What used to be a place for college students and younger is now a place for everyone. According to this report from istrategy labs, the fastest growing demographic on Facebook in 2009 was adults aged 55 and over. The largest overall demographic on Facebook is ages 35-54, which makes up 29% of all Facebook users.
So don’t write for an audience of teenagers. Everyone is now on Facebook. Sure, your brand might dictate the writing style for your target audience. (Seventeen magazine sounds quite different than AARP.) But don’t make the mistake that the only people visiting and joining Facebook Fan pages are teenagers and college kids.
10. Keep at it
Oftentimes people will create their pages and leave them. Facebook pages are breeding grounds for excellent feedback and engagement. Many people are starting to find that Facebook pages have excellent discussions and high interaction rates, oftentimes higher than Twitter and other social networks. Photos and contests are great interaction tools, and posting stories and articles also add lots of value to the community.
There are plenty of ways to stay involved with Facebook fan pages. Growing a fan base on Facebook for your page requires work, but engaging with your community on Facebook pays huge dividends. For more Facebook Fan page tips, check out this post.