Lee Odden

Online Marketing Summit Minneapolis 2010

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.

Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event. Aaron Kahlow and the OMS team have assembled a great group of thought-leaders, authors, world-class brand marketers and leading online practitioners from companies like: Kodak, REI, DuPont, Wharton, Google AdWords and of course, TopRank Marketing, to share their experiences and successes from the front lines of internet marketing.

At last year’s OMS Minneapolis event, I presented on “Making a Case for Social Media Marketing“. This year  I will be presenting on what I believe to be the most important trend that combines the best of SEO, Social Media and Online PR:  Content Marketing Optimization.

Here are the details of that session:

Content Marketing Optimization: Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for the sourcing, creation and promotion of optimized content on the social web.

It’s not that often that the Twin Cities gets outside marketing conferences and OMS has really perfected their ability to offer a mix of national and local expertise.  Each OMS event includes:

  • A Social Media Training Workshop and Breakfast offered by the Online Marketing Institute in association with Wharton Interactive Media Initiative
  • Networking opportunities with industry experts and hundreds of peers in sales-free environment
  • Panels and sessions covering basics to advanced tactics

You can get more information about OMS Minneapolis from their site and you can also drop a comment below. I am happy to answer any questions.

Content MarketingIncidentally, I will be giving away our new 50+ page guide to Content Marketing Optimization at the event, so be sure you register and plan to attend.  The guide offers several case studies, trends, insights and of course:

I. Content Marketing Optimization Goals
II. Search and Social Media Keyword Research
III. Buyer Personas & Buying Cycle
IV. Understand the Search Engine Results Page (SERP) Landscape
V. Inventory and Assess Current Digital Assets
VI. Define Editorial Guide For New Content
VII. Map Keywords to Current Assets, Content and Future Editorial
VIII. Operationalize Content Optimization with Current Processes
IX. Develop & Optimize Off-Page Digital Assets
X. Develop Channels of Distribution for Digital Media Promotion
XI. Implement Search Marketing, Web Analytics & Social Media Monitoring Tools

This extremely detailed guide will only be offered to attendees of OMS Minneapolis weeks before it’s available to TopRank Marketing Newsletter subscribers.

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar glynlafferty says

    Hey Lee,

    Sounds like a great event and the content marketing optimization guide sounds awesome.

    I live in Ireland so I cant see myself making the conference but I am looking forward to reading it when it comes out in the newsletter.

    Super stuff


    • Thanks Glyn, we're looking forward to it. It's always nice to have conferences locally once in a while. Someday I will finally get to Ireland 🙂

  2. Avatar cheaprolexwatches says

    Classic joke: hope valley
    One day, Rolex Daytonathree explorer finally find the valley of “hope”.
    ED Hardy HandbagsAccording to legend,
    Replica Bell & Ross Watchesif standing in the valley, Shouting heart want to jump to the valley, ManKengManGu will get what you want.Replica IWC Watches
    They decided to try. The first one is a goat, ED Hardy Men Clothinghe shouted: “beauty! Beauty!” There was ManKengManGu into the valley of beauty. Second,,,Bell & Ross a bookworm, he shouted, “book!!” Jump down, also get ManKengManGu book… Third,
    ED Hardy Mouse Mats he thought is indecisive, want a hour, feel or money the most use,
    finally decided to the valley. herve Leger Strapless Bandage Dress blackAt this time, he was stumbled over a stone,
    Herve Leger corset dressscold: “Shit!” A center of gravity be unsteady fell down the valley to…

  3. A lot of our clients have tried to eliminate all that by sending automated emails or pdf downloads. But, unfortunately, they’ve found that almost 50% of their recipients actually want printed documents. There’s still value there. People lose emails and pdfs too easily. The printed item is durable and sometimes more effective. Bottom line: some people just plain want it in their hands.