Every company want to blog these days as they feel that it’s a good way to increase brand visibility, search engine traffic, and gain more sales; which it can if done it right.
Here are 10 tips you should keep in mind when working with a blog.
Don’t Over Think Everything
A blog should not be so complex that you can’t come up with posts or move forward. Stop, relax, and simplify. Post like you’re talking to your customers and you should be fine.
Know Your Target Audience
Are you posting for new customers, existing customers, industry professionals, or a little bit of everyone?
If posting for new customers, or people who don’t know your industry, be careful not to use acronyms or industry terminology without first explaining them.