When you think about blogging don’t think about quantity of blog posts, think about quality. The quality of content is one of the biggest factors leading to a successful blog because people like original, thought-provoking content.
If you output a lot of mediocre posts, visitors or search engines won’t see value. The blog will get less traffic, fewer comments, lower rankings, and visitors will be far less likely to share it.
If you take some time and create engaging content, with unique and original thoughts, the value of that content will be much greater. Those posts will get more attention from search engines, visitors will get more value, and the likelihood of those posts being shared on the social web increase considerably.
One thing to keep in mind is that quantity, or post frequency, doesn’t appear on this chart. The more often you post, the more hooks in the water you have; however quantity is often misinterpreted. People tend to think that the posting more often is so important that quality gets sacrificed when quantity comes into play. Yes, it would be nice to have a large number of quality posts, but that may take time to accomplish; and that’s OK.
Google’s Matt Cutts has even stated that Google doesn’t care about post frequency on a blog. To them, it’s all about quality of content.
The thing to remember here is that quantity is nothing without quality. You can have one post every day that is a link summary, or a generic post, and the blog still won’t be perceived as having much value to visitors or search engines. It will more than likely miss all of the KPIs put into place and the blog will feel like more of a burden.
Now it’s true that not everyone can come up with great content every day to support the kind of blog they want, but don’t sacrifice quality for quantity. Even if you can only do one post a week, make it count.
Give people a reason to read your content and, in turn, they’ll give you a comment, share your post on social sites, or even link to it. People, and search engines, like originality and will often reward it.