I started interviewing people in the search marketing industry long ago (inspired by Aaron Wall) as a way to provide access to search marketing practitioners, pundits and employees at search engines. Beginning in 2005 with this interview with Brett Tabke from WebmasterWorld & Pubcon, interviews with search marketing types have been posted here covering a variety of search marketing topics.
The search engine marketing industry changes often, so it’s pretty interesting to see some of the predictions made in some of those older interviews. Below are 10 more recent SEO interviews from client side practitioners or search engine employees that you can get a lot of value from in terms of understanding how facilitating SEO works in organizations, SEO and social media, resources, tools and specific SEO tips.
Vanessa Fox – Ex Googler, now at Nine by Blue on Marketing in the Age of Google
Matt Evans of Monster.com on Agency vs. In-House SEO
Michael Nguyen of Shopzilla & Bizrate.com on Huge Ecommerce Website SEO
Scott Skurnick of Edmunds.com on Enterprise SEO
Dan Perry, SEO Director at Turner Broadcasting on Big Brand Publisher SEO
Tim Ash of SiteTuners on Landing Page Optimization
Alex Bennert, Chief Search Strategist at The Wall Street Journal on Very Large Website & Publisher SEO
Maile Ohye, Developer Programs Tech Lead at Google on Google Webmaster Central
Laura Lippay – Recently left Yahoo for Nine by Blue on SEO at a Search Engine
Todd Malicoat – Consultant and Faculty at Market Motive on the Search Marketing Industry
Other interviews worth mentioning, albeit a bit older, include: Danny Sullivan, Tim Mayer, Mike Grehan, Matt Cutts, Andy Beal, Melanie Mitchell, Adam Lasnik, Jill Whalen, Eric Ward, Heather Lloyd-Martin, Andy Atkins-Kruger, Adam Audette, Neil Patel.
Be sure to watch TopRank’s YouTube channel for video interviews with search and internet marketers that we’ll capture during the SES San Francisco conference this week.
HI,
Very usefull article.
AusNetIT Solutions
http://www.ausnetit.com.au
Nice article, many thanks.
good article
Great article! Many still feel that once you optimize your site, the jobu2019s done, and they wonder what went wrong.
Great collection of interviews.. We’ve had a lot of success marketing some of our dental clients in the Austin area applying many of those principles. The web site, and whether or not that site appears in the first few results of a targeted Google search, is absolutely key. Users expect to find what they’re looking for not only in organic searches, but also in social media spaces, and you’d better be there when they do begin that search.
Thank you for posting this! SEO is an essential part of any ecommerce business. I have started to try and drop-ship items for my online store, like big and tall office chairs, but I am still having trouble drawing traffic to my site. Is there “best practices” article for beginning SEO that I can see? Thanks again!
That you so much for posting these awesome interviews. I have an online kitchen supplies store, and SEO is so important. I love SEO because when it is done correctly, it creates organic growths that stays with you and continues to grow.