Lee Odden

10 Essential SEO Interviews

interviewI started interviewing people in the search marketing industry long ago (inspired by Aaron Wall) as a way to provide access to search marketing practitioners, pundits and employees at search engines. Beginning in 2005 with this interview with Brett Tabke from WebmasterWorld & Pubcon, interviews with search marketing types have been posted here covering a variety of search marketing topics.

The search engine marketing industry changes often, so it’s pretty interesting to see some of the predictions made in some of those older interviews. Below are 10 more recent SEO interviews from client side practitioners or search engine employees that you can get a lot of value from in terms of understanding how facilitating SEO works in organizations, SEO and social media, resources, tools and specific SEO tips.

vanessa fox
Vanessa Fox
– Ex Googler, now at Nine by Blue on Marketing in the Age of Google

matt evans
Matt Evans
of Monster.com on Agency vs. In-House SEO

Michael Nguyen
Michael Nguyen
of Shopzilla & Bizrate.com on Huge Ecommerce Website SEO

scott skurnick
Scott Skurnick
of Edmunds.com on Enterprise SEO

dan perry
Dan Perry
, SEO Director at Turner Broadcasting on Big Brand Publisher SEO

tim ash
Tim Ash
of SiteTuners on Landing Page Optimization

alex bennert
Alex Bennert
, Chief Search Strategist at The Wall Street Journal on Very Large Website & Publisher SEO

maile ohye
Maile Ohye
, Developer Programs Tech Lead at Google on Google Webmaster Central

laura lippay
Laura Lippay
– Recently left Yahoo for Nine by Blue on SEO at a Search Engine

todd malicoat
Todd Malicoat
– Consultant and Faculty at Market Motive on the Search Marketing Industry

Other interviews worth mentioning, albeit a bit older, include: Danny SullivanTim MayerMike GrehanMatt CuttsAndy BealMelanie MitchellAdam LasnikJill Whalen, Eric Ward, Heather Lloyd-Martin, Andy Atkins-Kruger, Adam Audette, Neil Patel.

Be sure to watch TopRank’s YouTube channel for video interviews with search and internet marketers that we’ll capture during the SES San Francisco conference this week.

PoorSo SoOKGoodAwesome (1 votes, average: 5.00 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. HI,

    Very usefull article.

    AusNetIT Solutions

  2. Avatar sewa mobil says

    Nice article, many thanks.

  3. good article

  4. Avatar Oliviajaded says

    Great article! Many still feel that once you optimize your site, the jobu2019s done, and they wonder what went wrong.

  5. Great collection of interviews.. We’ve had a lot of success marketing some of our dental clients in the Austin area applying many of those principles. The web site, and whether or not that site appears in the first few results of a targeted Google search, is absolutely key. Users expect to find what they’re looking for not only in organic searches, but also in social media spaces, and you’d better be there when they do begin that search.

  6. Avatar Castle Penn says

    Thank you for posting this! SEO is an essential part of any ecommerce business. I have started to try and drop-ship items for my online store, like big and tall office chairs, but I am still having trouble drawing traffic to my site. Is there “best practices” article for beginning SEO that I can see? Thanks again!

  7. Avatar Moe Satriani says

    That you so much for posting these awesome interviews.  I have an online kitchen supplies store, and SEO is so important.  I love SEO because when it is done correctly, it creates organic growths that stays with you and continues to grow.