Lee Odden

Social Media SEO Success with Blogging

Army Golden Knights

Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)

My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.

(Thanks to Lt Colonel Joe Martin for the photo taken right after the presentation. His team were literally sponges for information at the event.)

The good news is that there’s Slideshare, so I’ve embeded a copy of that presentation below. Chris Pirillo and Brian Clark gave witty, informative and entertaining presentations on blogging and copywriting for blogs before me, so the stage was set to talk about marketing that blog content.

Marketers familiar with “Push and Pull” can relate to Social Media being the push, where (along with listening & engagement) you syndicate, update and share your content via social channels. The pull is SEO, where you optimize that content with customer centric keywords they can use on search engines to easily find your content ahead of the competition.

Social Media SEOMy presentation shared a model that I call the Cycle of Social & SEO that starts with creating, optimizing and promoting content along with listening to and growing social networks. As the relevant content gets shared socially and others link to it, the exposure and traffic builds momentum to a point where search traffic and the social community you’ve fostered provides priceless data via social media and web analytics on what content to create and share on a go forward.

Guessing what keywords and what social channels your customers are connected to is the reason why so many companies don’t see an impact from their efforts. Being smart from the start and planning on developing a cycle that continues to provide value and refine effectiveness at meeting customer search and social media needs is a win for all.

Companies in the marketing space like Marketo, PRWeb and our own agency at TopRank Marketing have made strong commitments to content as well as SEO and Social Media with the payoffs coming in the form of competitive search visibility and growing social communities.

We’ve recently been engaged by another well known company in the online marketing space that sees the value in both our strategic marketing & implementation expertise, but more importantly, is making a commitment to content and it’s role in customer acquisition and customer retention through Social Media & Search Optimization.

Check out the presentation below and let me know what you think.

Better Blog Marketing with Social SEOView more presentations from TopRank Online Marketing.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hi Lee,nnGreat post and great overview presentation. The blog SEO tools slide was a great one to have in there as well. Keep up the great work. – Jody N.

  2. Thanks Jody, glad it was useful. Am working on a directory of blog social & SEO tools that will be VERY useful 🙂

  3. This is a great post. I wish I knew exactly how blogs become extremely popular. Im sure its not all about SEO its more about branding and making people believe your an expert right?

    • Having a blog rank highly on important keywords is often perceived as expertise. Many people think If Google ranks a site on top, then they must be credible. It’s the combination of social and seo that helps blogs become popular.

  4. Aloha guys, for your valuable content and thanks to google for sending your new over. Enjoyed reading up on your outlook on social media, you guys have lots of great content to share. I will definitely, visit your others post your have her. Mahalo, Lanikee

  5. Avatar Allen jones says

    Excellent blog. Im new to this game and find it fascinating,yours is one of the many I hav read for inspiration and it is a credit to you.Allen Jones

  6. Really excellent presentation about Social Media SEO. We are happy you share your that, we learned a lot!nnThanks again for sharing.

  7. Avatar Kim Randall says

    Great post! Love the “cycle” as it is SO true!

  8. Really an Informative presentation, It helped me a lot..Social Media has gained acceptance of the mass, it has started revolutionizing the online world. So much so that search engine giants like google have started developing real time search engines which are using social media shares like tweets as a criteria for showing results. The more the number of shares, more is the chance of getting noticed. Everyday the SEO strategy needs to be modified in order to stay in the game.Do share your thoughts often.

  9. Avatar Lisa | SEO Brisbane says

    Thanks for the presentation, I can’t wait to get stuck into it.

  10. Nice SMO article

  11. very nice article and great presentation very good for the new users how to manage with social media network with SEO.thanks for sharing…

  12. Good post. Like you say, listening & engagement is the Push, and organic SEO is ultimately the Pull, but both have the common goal of marketing and getting the results, so SMO and SEO do work in agreement to complement an internet marketing campaign.

  13. This is very fruitful reading. Thanks a lot for sharing

  14. Avatar Mrmarketingmike says

    Great presentation, gave me a lot to think about. I primarily work with brick and mortar businesses who want to improve their customer conversions on their websites. Most small business owners don’t have a clue about even the most basic internet marketing techniques. Most don’t even have an opt in list. Hopefully as the internet grows even more important to the marketing of products and services I will be able to impliment some of your ideas with my customers.
    Thanks again.

  15. Does google crawl twitter-links?

  16. Interesting view and great way of presentation. However you look at it, SEO and social media work well together as long as there is a framework for doing so.