B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

22 Social Media Marketing Management Tools

social media management toolsWith every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:

shoutlet
Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

direct message labs
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

objective marketer
Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

wildfire
Wildfire Interactive – Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

strongmail social media
StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout social media
Sprout – Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

spredfast
Spredfast – Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialtalk
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

crowdfactory
Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

awareness
Awareness – Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

this moment
@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

mediafunnel
MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

virtue
Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

sprinklr
Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

janrain
Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

sprout social
Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

sendible
Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

kickapps
KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

postling
Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to
pop.to Social Marketing –  A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

hootsuite
HootSuite – Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

seesmic
Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by bookmarking various services as they were discovered or pitched to us (we don’t reply to pitches).  Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah Owyang.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Scott Oppliger says

    Hi Lee –

    This is a great list of players in the social media management field. I like how you’ve included a broad array of vertical players – campaign tools, engagement tools, etc.

    We’re releasing the beta of our product, SocialVolt STUDIO in October. We’ve incorporated engagement, campaigns, brand monitoring, cross-platform influence, social CRM, workflow and compliance all in one platform.

    Let me know if you’d like to take a look!

    Sincerely,

    Scott Oppliger
    @oppliger | @socialvolt
    http://www.socialvolt.com

    • leeodden says

      Thanks TJ, appreciate it. It’s interesting how many of these tools employ social media monitoring and yet, after this post went live today, only one of the sites mentioned in the list (Shoutlet) reached out. They have no obligation to do that, just thought it was interesting.

    • leeodden says

      Maybe because the SEO on most of these sites is absolutely horrible and finding them via Google is a crapshoot. I discovered most through news stories or pitches from their PR firms. 🙂

      • John Paul says

        You would think they would be more on top their SEO. Goes to show, no matter how good your blog, or service, if you dont promote it correctly, it wont get seen.

  5. Allen Bonde says

    Hi Lee – great post and roundup of some of the tools out there. Here’s another for your list + future review: Offerpop. We launched our Twitter platform in June (Body Shop, City Sports, Kobo, PokerStars are some customers) and our Facebook apps are now in private beta. Our focus: one, super-easy Web-based marketing platform for Twitter & Facebook, that retailers, brands and agencies can use everyday.

    Happy to show you around or provide any info that would be helpful!

    Allen
    CMO and co-founder
    http://www.Offerpop.com

  6. Goutham says

    It’s Huge and great list. 🙂
    SEO is the most important thing to get more traffic for the site.It’s much Useful for the bloggers. Thanks for sharing it. 🙂

    Goutham

  7. Annie says

    Thanks for this great list! I’m currently using Hootsuite and have been happy with its features, but am looking for something more robust. Does anyone know how much SocialTALK costs? That platform interested me the most from this list. Thanks again!

  9. Elise Lopez says

    Lee, thanks for this list. One tool does not fit all social media goals, so it’s great to see how different each of the tools are.

    My company eCairn has a SaaS solution that’s great for mapping virtual communities and ranking influence. Here is a list of the top 50 social media marketing bloggers as compiled by our application. http://blog.ecairn.com/2009/11/10/nov-09-top-150-social-media-marketing-influencers/

    I recommend eCairn to companies who want a highly targeted listening/engaging tool.

      • Elise Lopez says

        Hi Lee,

        The link I gave you is from a while back, but it doesn’t change too significantly over a couple months. If you’re interested in seeing a live demo of the tool, you should come to our weekly webinars 9:30am PDT. You can register on our website.

    • leeodden says

      Thanks Karen – sorry about so many. There were so many to choose from. Most of these services are paid. Most have a trial and a handful are very low cost or free. It is very likely that we’ll add cost information and Twitter handles to this list in an update.

  12. Aaron Lee says

    Okay, this caught me off guard LoL!
    With so many to choose from I would love to try some of them. (the free once)
    Thanks for the list. Must have taken you a long time to research on them

    • leeodden says

      Great question Jonathan – we didn’t rank them because they haven’t all been tested. That’s unlikely because there are so many and we don’t have trials with many of them. By posting this list, I was hoping users of the various services might share their experiences.

  20. Nick Wreden says

    Judging from the excellent hard work you’ve put into compiling this, and the announcements from some of the commenters below about interesting new products, this space seems to be getting crowded. Rather than seeing reviews of individual offerings (which will be quickly outdated) I’d rather see some good criteria for picking a suitable one out of many.
    Best,
    Nick

  21. Social Report says

    We have recently launched a tool that I think belongs in this category as well: Social Report (http://www.socialreport.com) Our objective was to offer something that is akin to Google Website analytics, but for social networks. It comes with a 30 day free trial.

    • leeodden says

      Social Report looks like a good social media analytics tool. We’re classifying tools into several categories and Analytics is distinct from the Management tools in the list above. There’s also the broader monitoring tools as a category.

  22. Teena says

    Huge list, have you tried them all or can you recommend at least top 3. There are too many but great list. You really did spend some time looking for this. Thanks.

  23. Ksrpaniraj says

    Wonderful article. Social media marketing has helped small businesses grow. These tools will help them excel in social media marketing

  26. Cherry Rahtu says

    It is very comprehensive,but i think additional comparison and highlighted unique features will be much better. I am using hootsuite, it’s free and it’s powerful enough for twitter/facebook/linkedin/Foursquare user,the mobile application also works like a charm,strongly recommend.

  28. Karen May Dy says

    That’s a great list of social media management tools. Just what I needed! Thanks a lot! This makes managing multiple accounts for clients easier. Now my problem is the security measure of Facebook when I log in to my client’s account to handle the sending of messages. I don’t think there’s a tool for sending messages using another management tool.

  33. Christine Major says

    Great compilation of the growing list of SMMS tools available Lee! Kind of overwhelming.

    I actually work at Awareness and use our Social Marketing Hub daily. Yes, you can say we eat our own dog food, but I prefer to use the phrase “drink our own champagne.”

    I am just a wee bit biased, but absolutely love using the Hub for managing all of our content and campaigns. The time saving alone is so worth it and the ability to aggregate all comments from across all our social channels and then respond from one location is so convenient.

    I also love how easy it is to pull back content if it was published with errors. Before it would take forever to have to pull back content from multiple channels. Now all I have to do it make the change and republish. That old content is pulled back and replaced by the corrected version.

    I could keep going, but don’t want to hijack the comment section 😉 We do offer several live demos of our Hub and if anyone is interested in checking it out for themselves, they can tune into one. Schedule is here: http://info.awarenessnetworks.com/Social-Marketing-Hub-Demo-Webinars.html

    Happy to answer any questions you or any of your readers might have.

    Thank you,
    Christine

    Christine Major
    Awareness, inc.
    http://www.awarenessnetworks.com
    @awarenessinc

  34. Dennis Hampton says

    Great article Lee. I work with small business owners teaching them how to leverage the Internet and increase their sales with social media list building. I am always searching for more great information on social media list building because their is always another new angle that is just around the corner and you don’t want to miss it. Again thanks for the great content.Dennis Hampton

  35. kharmas says

    Wonderful piece Lee, thank you for that.
    Was wondering about Buddy Media and Involver?
    Have you had any chance to try them out?

  38. Babar Bhatti says

    Lee: MutualMind is a social media management system that monitors, analyzes and promotes brands on social networks and helps increase social media ROI. MutualMind is enterprise-grade and intended for agencies and brands. It comes with strong workflow and collaboration features. More info, demo and trial available at our website: http://www.mutualmind.com

    Babar
    Co-founder, MutualMind.

  42. Mike Ramsey says

    Nice list of social media marketing tool. At least it wouldn’t be a big hassle to the company or business to monitor all their accounts individually. Manage everything in one place, less time and less effort as well.

  44. Intelestream says

    Brent great content covered in this article! As you mentioned, social tools are used by customers as a vehicles to share and receive information. At Intelestream, we developed a Twitter Pro module that integrates, with our CRM, intelecrm. Other integrations soon to come: Jigsaw, Hoovers, Facebook, and Linked In. We have also written a whitepaper on the Power of Social CRM, you can download it here: http://www.intelestream.net/en/whitepapers/the-power-of-social-crm.html.

  46. Lenny says

    Great review, post and list 😀 Now I’ll check them all out myself! Just got into social online marketing. Best regards,Lenny @economistw

  47. Anonymous says

    Hey Lee,Great post and lots of wonderful resources. Thought I’d mention a couple more. We work with Spiral16 who provides the monitoring and business intelligence gathering piece for their clients. Their tool is for more in-depth information (beyond just listening) and is uber cool because of the virtualization piece, which allows you to see what’s going on on the Internet and who’s saying it. They’re a client, so I’m biased, but their tool is fantastic and more sophisticated than many other “monitoring” tools.Also, I’ve recently discovered GutCheckIt.com …. great team who spun out of a big research organization. Essentially their service lets you do quick research – whether it’s about a proposed product name, campaign idea, color choice — whatever you’re looking for consumer input on, they can provide. It’s pretty sophisticated and even the skeptic in me was impressed after taking a demo.You should check them both out … thanks for all the work you’ve now put in my future, checking out the resources above that I don’t yet know about and use. [email protected]

    • leeodden says

      Thanks Shelly, this list is not focused on social media monitoring or listening tools at all. These are all social media content, promotion and measurement tools. Ie they help manage content and market it via social channels. We really should do a more comprehensive list of listening tools though, and I’ll check out Spiral 16.

      • Anonymous says

        I knew that, Lee … but some of these tools are beginning to creep over into the “monitoring” or intelligence gathering space, and often many of them already claim to. The savvy marketer (like you and me) knows the difference, but often the lay person does not. And it’s also not uncommon these days for the true monitoring tools to begin to cross over into the engagement and content distribution space. AAck. Everyone wants to have a product that does everything for everyone. And that’s mostly impossible.

        Let me know if you ever want to test out S16 – I’m sure they would love your unbiased feedback.

        Thanks again for a great resource that I’ll definitely use.

        S.

  48. EricaMcClenny says

    Lee, This is a great list. I know how tough it is to pinpoint all of these emerging tools. I’m not sure how far your dug into these (demos?) but I’d love to take you through Expion’s Content Library since its very much a focus on effective messages and tweets. It’s an amazing staging area that allows enterprise users to draft content, email it to local users and plan campaigns.

    Let me know when you’re writing up a post about SMMS tools that help local users with content and engagement. We like to think of Expion as a social media marketing tool with guardrails and maybe even bowling bumpers!

    @ericamcclenny
    Director of Enterprise Engagment @ Expion
    http://www.expion.com

    • leeodden says

      Thank you for the heads up Erica. This is a whole new category of software/service with many providers running after it quickly. We rarely do specific reviews of software on this blog but are working on another site dedicated to reviewing software/services focused on social media, search and content marketing. You’ll be able to provide info for a listing and a case study on that site. We’ll announce it via email to people like yourself then launch a month or two later.

      • EricaMcClenny says

        That’s great…it’s tough to keep our website up to date with features, so I cannot imagine trying to view demos of hundreds of platforms! Expion is on a 2 week release cycle so we’re constantly changing, growing and improving for our customers. We’ve started using Facebook as a feature “feed”. Will we be able to edit or update the profiles?

  49. PADI IDC says

    Another great list that you’ve shared to us. Social media is very important in internet marketing specially now that people are accessing the web most of the time.

  50. Laura Coggins says

    Wow, a great list of all the social media options out there!

    You should also check out Argyle Social. We’re a newer platform for business marketers, and we’re building some innovative conversion tracking functions. Our mission is to show how social efforts influence the bottom line.

    You can sign up for a free trial at argylesocial.com! Or, you can email me for more information.

    Laura Coggins
    [email protected]

  51. Stephen Oey says

    I personally not aware of any of these social media marketing tools. Thank you for providing me this list, I have lots of option that can help me decide what I need to use.

  52. Rajeev Ranjan says

    Thats a long list :). Thanks for sharing as some of them were unknown to me. Btw there are more monitoring tools that can be added here. Radian6, Webfluenz , simplify360. Currently i am using Webfluenz. Webfluenz can help you in managing your online presence fully through our Managed Services. Webfluenz is also designed to Listen, Monitor and Engage with conversations in the Social and Real Time Web.

    • leeodden says

      Rajeev, these are not monitoring, but management tools. There is a difference. Some monitoring tools have basic publishing features but are unremarkable. webfluenz mentions “engagement” as a feature but if it doesn’t support publishing to sites like Twitter, Facebook, LinkedIn, etc then it’s really not a social media management tool.

  53. Mechelle says

    I have a customer who is interested in using BizzBizz. Are you familar? And if so are you able to comment on it in comparison to the companies you mentioned above?
    Thanks in advance

  54. Craig Kelley says

    Hi Lee, a slightly different tool, we offer scheduling and *branding* of Twitter tweets.  We like to help businesses (or individuals) spend just 5 minutes a day promoting their quality content on Twitter and create backlinks to their websites at the same time.  Thanks for considering adding our boot-strapped startup to your list. Mahalo!

  55. FashionW says

     Thanks for your collection and Generously share with us, and next I’m longing for the reviews and opinions about these services, it’s a pity most of them are paid service and have no free try, so if you want to give a try and get some experence on it, you first have to buy one!

  56. Ken says

    Tweetdeck (now owned by Twitter) should be on this list. It will update your Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare profiles.

  57. Jennifer says

    Oh my goodness…There is so many really good options in this list!  I am in the process of testing several of these platforms, but I really would like to know, which ones should I be looking for first?  Has anyone published a ranking article of all these options?

  58. Detsj says

    Actually you missed the best one: http://BrandReact.com
    It listens to what is sai about your BRAND and let’s you REACT on the Social web and the regular web.These guys have really made a very flexible appIt does sentiment analysis, Influence factors, automatic translation and much more…Free trial available

  59. Anonymous says

    Did you ever do your in depth analysis of these programs?  If so, can you send the link? Thanks!

    • leeodden says

      The in-depth reviews require access and not all vendors are providing. We’ll be adding a marketing software review feature each week or so starting in August. Social Media Monitoring and Management software will be an included category within that series.

  60. Michael says

    Looking forward to your marketing software review feature each week, this will help us make a better decision.

  61. Apex Pacific says

    I agree, TopRank Marketing
    is always interested in helping companies develop their social media
    roadmap and recommend the right supporting software for implementation.
    i read more specific site explanation.

  62. Jim K says

    Nice list of useful tools, now we just need to combine these all into one, something easy to use and manage.

  64. Mobile Prices In Pakistan says

    Oh my goodness…There is so many really good options in this list!  I am in the process of testing several of these platforms, but I really would like to know, which ones should I be looking for first? 

  65. leeodden says

    Hey Marcos, this list was created over a year ago. Buddy media and Involver either were very, very difficult to find or simply were not in the management of social media marketing business through SaaS at the time.

    However, we are due for a refresh I think. 🙂

    • Marcos says

      Hi lee

      wow one year, I understand, I really though it was more recent. I will try to help you for the next article then 😉

      This is short list that I elaborate some weeks ago, I used the Alexa ranking, size and number of clients, the services they offer and the design and usability level that they have in their sites. The top seven companies could be Involver, hootsuite, buddy media, vitrue, context optional, Janrain and Shoutlet . After them, there is a gap of 15-20 companies that don’t offer anything new, anyway, I am sure that I missed some important details: please don’t hesitate to criticize the list if
      you don’t agree! 🙂

      The first five are also specially interesting as are five of the sixth first companies authorized to start developing apps for g++, what put them in an (obviously) unique market position.

      I have one question Lee, do you know where could I find the whole market size of the Social Media Marketing market???

      Hope you and the blog guys find the info useful!

      Thanks so much for your answer!

      Marcos.

      • leeodden says

        Marcos, Forrester does some forecasting of the interactive marketing industry overall and breaks it down a bit into categories like search, social and display.

        Here’s a link to the most recent report that includes a graph showing forecast ad spend in social: http://bit.ly/pzQXw2 Maybe from that you can extrapolate the overall market size.

      • Steve Hall says

        Which leads me to the question. And it’s something I’ve seen many sites do. What’s the strategy behind not dating articles? Obviously, you don’t want the content to look “old” but it can lead to confusion as it has here.

  67. Kelly Speiser says

    I use a tool that seems to be missing from this list. To increase our followers and optimize our Twitter accounts, we have used SocialFlow. It seems to help with conversions and building our marketing database. 
    Check it out if you want: http://www.socialflow.com/

    • leeodden says

      Thanks Kelly. I’m not sure how visibile SocialFlow was in Sept 2010, but if it only focuses on Twitter, that might explain why it wasn’t included in this list. These tools handle multiple social channels. Thanks for the suggestion. We’re long past due updating this list in a new blog post.

  68. Danijel Dani says

    Keeping your team on the
    same page, in today’s mobile work environment, is imperative.
    Collaboration software that aims to help small
    or big business users is just that we are
    wating for. And we also need to say goodbye to e-mail for business.

    Read this blog

     

  75. Raquel Johnson says

    Oh my goodness…There is so many really good options in this list!  I
    am in the process of testing several of these platforms, but I really
    would like to know, which ones should I be looking for first?  Has
    anyone published a ranking article of all these options?

  76. AnujKumarSaini says

    Thanks so much for
    this post. There is very good and helpful information in this post. Keep up the good
    work.

    Also
    go to the link below to know new mobile application for iPhone and iPad, named
    ‘GlobalSosurcer’.

    Outsourcing
    Value Assurance

  77. Office Cleaners Liverpool says

    Great items from you, man. I have have in mind your stuff previous to and you’re just extremely excellent. I actually like what you have acquired right here, really like what you are stating and the way by which you say it. You are making it entertaining and you still care for to stay it sensible. I cant wait to read much more from you. This is really a tremendous web site.

  78. caresonasd says

    Thank you so much
    for providing individuals with such a memorable possiblity to read critical
    reviews from this blog. It really is so pleasant and as well , packed with a
    great time for me and my office acquaintances to visit the blog minimum
    thrice per week to read through the latest secrets you will have. Of course,
    we’re at all times happy concerning the mind-blowing tips and hints served by
    you. Selected 4 facts in this posting are completely the very best I have
    ever had.

  79. caresonasd says

    Thank you so much
    for providing individuals with such a memorable possiblity to read critical
    reviews from this blog. It really is so pleasant and as well , packed with a
    great time for me and my office acquaintances to visit the blog minimum
    thrice per week to read through the latest secrets you will have. Of course,
    we’re at all times happy concerning the mind-blowing tips and hints served by
    you. Selected 4 facts in this posting are completely the very best I have
    ever had.

      • Online Recipe Resource says

         Directly copy  the URL from address bar and post into your facebook wall..thats it as simple as that

  81. ROBPicket says

     I am currently researchng these sites from this list, specfically looking for FREE services, and will review them through a blog post by 5 o’clock this evening.

    shoutlet
    emailvisioin
    spreadfast
    socialtalk
    awareness
    janrain
    sendible
    kickapps
    postling
    crowdfactory
    seesmic
    media funnel

     I’ll probably comment on my progress throughout the day on twitter, @RobPicket:disqus , so if you need an opinion before 5 look for me there.

    Until then!

  82. Micro Brewing says

    This is a great list, but I still can’t find a service or software system that will allow you to add unlimited sites…there are tons of other great platforms and it only seems the top 30 or so are getting attention. 

    Would it be too difficult to make something open source so you could add any social network or blog to your ‘hub management software’ so you can make updates across hundreds or even thousands of sites easily? That would be awesome to have!!

    • CRM Switch says

      Good question. The pre-requisite is that the platform has a published API. More and more platforms are offering an API for publishing to accounts on their service, but on the SMMS side, it takes time to set up and test the connection to each. Plus, there are specifics to each, such as the number of allowed characters.

      However, I think you will see the number of supported platforms grow in these types of apps.

  83. Gopu P says

    Really a good list of Social Media Management platforms, Leo.AS you mentioned, It’s time to refresh the list. SocialNetGate would be a great addition to this as we provide more than just Social Media Management and Monitoring. SocialNetGate is a business platform for presence creation, promoting the presence, Engaging and monitoring the presence, Social CRM and more social media tools.Thanks,Gopu [email protected]

  84. Yellow Icons says

    Great tools, for sure. Also some other small business marketing ideas, currently on the rise are mobile  gift vouchers , like Gift SMS. As a business, you can install a widget onto your website, and send mobile gift vouchers to mobile phones instantly. The recipient then walks into your business and redeems for goods and services. Very neat indeed you should check them out

  85. Thor says

     Wow, this are great stuffs. I am only familiar with Hootsuite. I will surely take a look at the other. Thank you very much for sharing and writing about these tools

  88. Lead Management System says

    Great post..present i’m using social media for my business am using twitter, facebook, stumbleupon and tumbler youtube etc..with your post came to know lot of things in social media thanks anyway…

  90. Ricky says

     http://www.smarsh.com/email-archiving
    provides affordable enterprise-level email archiving and eDiscovery solutions ideal for small to medium businesses using Microsoft Exchange Servers.
    email archiving

  93. Matteo says

    I’ve got some new services to go check out now. I think learning when to tweet based on your followers is a huge advantage so crowdbooster is a great choice. I use buffer a lot and learned that you can use a tool called SocialBro to learn the best tweet times and then import the schedule into Buffer.

  94. Karen Beau says

    This is a great set of tools. I’m a big fan of Sprout Social and Hootsuite. Hootsuite is particularly helpful when you want to monitor specific messages and schedule social media output. We use another tool called BringShare.com to measure everything from there. I’m surprised they didn’t make the list. They have a great social media dashboard that pulls in all of the actionable social media information we need -instantly showing us our ROI, CPA, revenue and conversions. It’s great!

  96. George Marsh says

    There is a new one about to be launched and I truly love the price $22 set-up and $22 monthly called 22Social, a friend of mine just became the President of the company and funny the timing I have been doing some research into these type of FaceBook applications. 22Social will launch very soon more info can be found at http://www.got22social.com Thanks for this list it will be great compare the features of 22Social against all of these!

    George Marsh
    Wolfpaw Consulting

  98. Jeremy Epstein says

    Lee-we’ve been watching our GA data and it’s remarkable how this post continues to drive traffic to our website. Just wanted to thank you for that. Also, as you can imagine, we’ve made a ton of improvements since, so if you’re ever up for an update, let me know and I’ll happily brief you.

    Thanks again.

    Jeremy EpsteinVP/Mktg-Sprinklr
    jepstein AT sprinklr.com

  99. David Satterly says

    This is really a fantastic list for Social media tools and software…Nice collection..thanks for this..

  101. seo company says

    Growing your on the internet existence through public networking isn’t that big of a cope. When you help your clients quickly, all you’re doing is assisting to improve and do a benefit to your own company. Social press is just a automobile that will help to even out your procedure and create it more eventful.

  103. Tony Dill says

    This is a very comprehensive and useful list, but like some of the other comments, it would great to get some form of rating/ranking of the top systems by such criteria as integration, price, ease of use, support, etc.

  104. Igor Mateski says

    great list, although it would be very beneficial to have more info on the services. I’m looking for a service that will cover as many social sites as possible, eg. Twitter, Facebook, Linkedin Google+, Pinterest, etc. There are dozens, and having a single platform to manage them all would be a God-sent.