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Brent D. Payne on SEO for Journalists

brent d payne

I’ve been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong Kong. Working for the Tribune companies as Director of Search Engine Optimization, Brent has been able to make a significant impact on news web sites like the Chicago Tribune and the LA Times.

In this interview, Brent shares his experiences with how optimizing news content for search engines works as well as the challenges and results from training journalists on how to use keywords to improve traffic to news content.

[youtube]http://www.youtube.com/watch?v=s3T9IqVsLN4[/youtube]

If you work with a media company or online publisher, do you train writers, reporters, editors and journalists on how to optimize content with keywords? Have you tried and had great results? Have you tried and met strong resistance?

Check out Brent’s Blog here.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Anonymous says

    I think that when it comes to SEO, writers should not dismiss it like some kind of programming stuff they’re not trained to deal with. There is really no secret when it comes to search engine optimization. All you need are the right keywords, placed at the right time and place. I haven’t trained anyone yet I had found resistance from most of my friends. I can’t blame them. The argument is all about being creative when it comes to writing.