Lee Odden

Everything I Know About Marketing I Learned from Google

Everything I Know About Marketing I Learned from GoogleAaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy.

I know what you’re thinking: Smart AND nice guy? Yes indeed, that’s Aaron and now he’s on a blog tour to promote his new book, graciously stopping by Online Marketing Blog with a video recognizing how TopRank Online Marketing “Acts Like Content” (Chapter 7) as well as offering insights from the book on the value of content for marketing. Overall, the book offers 20 lessons “straight from Google’s playbook” that I think you’ll get a lot of value from. Check out the video:

Aaron also talks about a blog post by TopRank’s Adam Singer, 10 Keys to Content Marketing, that offers specific tips and guidelines on how marketers can make their brands memorable.  He finishes up with a freestyle rap that you’ve got to hear. Well done Aaron and thanks for the TopRank Marketing love.

Be sure to check out the Googley Lessons site and blog tour page to see where Aaron is going to show up next. You can check out his book at Amazon and anywhere else great marketing books are sold.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I thank you for your writings, because with your writing I can find a guide on google books have been published and we have to know ….

  2. This is a great post. Im glad I read this maybe Ill take a look at his book. Its hard to figure out what is a scam and what isnt. If you say he really is a great online marketer then I believe you. So i might take the plunge and read it. Thanks for the quality info

  3. Avatar Lisa | SEO Brisbane says

    I love his shirt, that in it’s self is great marketing.

  4. I wonder if he’s paid to wear that shirt. I think I’ll have to check out his book as my curiosity is gnawing at me like maggots do a cheese. On the side, I think he makes perfect sense. I learned from trials and errors with Google myself.

  5. Lee – thanks again for hosting me on my blog tour and for the kind words in your post (and for not ripping on my “broke” rhymes).

    Garious – not paid to wear the shirt. In fact, Google made it clear that they can’t endorse or approve any book written by a non-Google employee, much less a shirt design. As Lisa notes, it’s all about branding myself. Do hope you’ll check out the book though. And suggest moving your cheese before the maggots get it!

    Lisa – good looking out sister!

    Connor – don’t know if I’m a great online marketer but if Lee said it, it must be true! Can definitely assure you that it’s no scam, though. In fact, if you buy the book and don’t like it, I’ll personally refund your money.