Lee Odden

5 Social Media SEO & Analytics Tools Worth Checking Out

Lee Odden     Online Marketing, SEO Tools

Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing.  Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here are a few handy social media, analytics and link building tools worth a look:

Reinvigorate – Real-time web analytics with heat maps. Ooh, the colors are so pretty – all the way to the bank. This service is A-M-A-Z-ing. Monthly, daily, hourly and page level details plus the ability to name tag registered visitors.  If real-time web data is your caffeine, then this is the tool for you. There’s a dumbed down freebie version and a free trial. The paid service is very low cost starting at $10 per month.

TwentyFeet – This is a web-based dashboard that aggregates social stats from Twitter, Facebook, YouTube and bit.ly all on one place. It pings you when events are triggered and costs less than a Starbucks “blah blah latte” for an entire year. I can see it as a handy tool for a small business or no budget situation where you want to track basic social media sites. The site is run (and funded) by a German web agency in Wiesbaden called //SEIBERT/MEDIA.

SocialFlow – From the same folks that brought us TweetDeck and bit.ly, this social media engagement SaaS promises to “say the right thing to the right people at the right time” on Twitter, Facebook and Google Buzz.  Scary. If it works, scary awesome.  According to Om Malik, SocialFlow works by optimizing message format (hashtags + link shortening), then posts messages during your audience’s most receptive time periods, measures CTR, retweets and followers. Repeat. I just signed up for beta access so we’ll see if I can make it into the SocialFlow club.

From the link building virtuosos Garrett French and Ben Wills comes the new Ontolo Linkbuilding toolset described by my pal Andy Beal as “Link Building on Steroids“. Ben and Garrett have been diligent and generous in getting us a view and test, which I appreciate and hope to take advantage of soon. For now, my experience is based on the free public demo and from what I’ve heard, it’s an impressive link building tool that will save a ton of time when doing link analysis.

– This new link research tool makes MajesticSEO even better with wicked filtering options for link analysis. And we all know that links are the electricity that makes the Google world go ’round. The website is lite on information and heavy on the 7 day free trial, so you’ll need to sign up to get a look. Aaron Wall did a review here.

Funny how all these new tools conjoin two words for their names. Afraid of a little space between words, eh? Oh, what? Ah, yes. TopRank does the same thing. Damn these companies are smart.

What new analytics or efficient SEO / Social Media Marketing tools have you been testing?

PoorSo SoOKGoodAwesome (5 votes, average: 4.20 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hi thank you for posting this, this is great content! I’ve previously worked at a company where interns were charged with updating twitter, myspace, and facebook hourly. This would be so much easier and less time consuming with twenty feet for example!

    • Avatar Cherry Rahtu says

      hi Sasha, tweentyfeet only help you monitor social media, it generate stats report with very comprehensive info, but it won’t help you update social meia 😉

  2. I’m looking into possible tools that can be used regarding URL shorteners. URL shorteners can devalue a lot of our SEO links.

  3. WOW!!! great stuff. I search the web for useful tools everyday and I have never come across these, they are the BOMB.
    I’m subscribing for sure, I see major value in getting your updates.

  4. Avatar Cherry Rahtu says

    Above tools are definitely valuable , I only used twentyfeet , it’s a very handy tool to track different social media status. I checked others, Ontolo seems to be interesting, I will try it out.

  5. Avatar Facebook Marketing says

    Ok, I’m totally loving what socialflow is supposed to do, I’m very curious to know if it actually works because if it does it invaluable. Now completely understanding how Ontolo works but the description “link building on steriods” has me curious enough to go try the public demo

  6. That’s a set of pretty wicked tool you’ve got and I might as well give it a try. Thanks! I just wonder if SEO will still be on the top of its crop as people are starting to focus mroe on CRO or conversion rate optimization — because of Google Instant’s launch.

  7. I use Reinvigorate already, great tool. Sadly it can’t replace Google Analytics yet but it’s an excellent alternative to your expensive heatmaps analytics tool.

  8. This is what the web needs, more social media tools. Gasp! I don’t even have the time to read the reviews let alone use the things. I’ve used a few who have gone out of business. Crowded market anyone? Still, at least it give people something to blog about 😉

  9. Don’t get me wrong, we need seo and social media tools, but it does cause a trap to open up. Too often, people will simply spend so much time using the tools that they will not actually be doing anything to further their website. I only check analytics and other seo tools about once a week and the rest of the time, I spend working on my sites. Anything more than that would drive me statistically crazy.

  10. Awesome content and useful tools that can be use time after time. Keeping it simple with simple tools to work our online business to enhance it to the next level is a big plus. Thanks for sharing! Lanikee

  11. Very interesting. I do internet marketing for a living, along with some affiliate ad smashing, and I try to stay on top of all the latest news. Only problem is, there is no definitive SEO plan. One day this works, the next this works, then neither work. You have to keep at it and try new things, and I have wondered; if you post something and say it works and a large following of people do it, does that make it actually work? If enough people start doing it will it eventually effect rankings and Google algorithms? Or are we forever chasing what we think search engines want?

  12. Thanks for sharing these Lee.
    There’s a few on this list that I’ve never heard of before, but will now keep on my radar to watch.

    Sheldon, community manager for Sysomos (http://sysomos.com)

  13. Thanks for this great list, Lee!

  14. Avatar TheSocialfirm says

    Thanks for sharing!! Great tools, I am defienitely going to try out the InfluenceFinder.

  15. Thanks for the great list. Gave up trying to register for Social Flow. One day, hopefully soon, people who set up registration forms will realise there are States outside the USA – at least provide a N/A option and that not all phone number configurations in the world are as for the US. I know *you* know 🙂

  16. Great resource list Lee. I have not heard of SocialFlow before. Have you had a chance to use it much? If so, what are your comments about it?

  17. First time I’ve heard about Reinvigorate, looks nice. You should also look at: Oktopost.