Lee Odden

SEO & Social Media Marketing at PRSA International 2010

Congratulations to our 2 winners of a free pass to the PRSA International Conference in Washington D.C.!
PRSA International Conference

Thank you to everyone that entered! You will receive a copy of our eBook “Optimize: SEO for Public Relations.

With our roots in the public relations and media relations world, TopRank Online Marketing has a deep appreciation for the strategy, storytelling and networking skills that are essential for successful PR campaigns. We’ve also talked a lot here about the intersection of both SEO for PR and Social Media with PR.  It’s an incredible combination that increases reach, engagement and delivers even more value to business than Media Relations alone.

On October 17th, I will be giving a pre-conference 1/2 day workshop on Search Engine Optimization for PR Professionals:  SEO Boot Camp for Communicators where I’ll do a deep dive into the essentials of search engine optimization and social media, real-time search, content marketing, universal search and digital asset optimization.  The workshop offers strategies, tactics, exercises and case studies that will equip you with knowledge that will bring you to the front of the pack when it comes to SEO, online reputation management and search engine dominance.

On October 18th I will be giving a 45 minute presentation on Social Media Optimization – both at the 2010 PRSA International conference in Washington D.C..

In fact, there are over 80 sessions within four tracks including keynotes by Charlene Li and Jeffrey Hayzlett (both are interview alumni of Online Marketing Blog). It’s the most significant Public Relations conference of the year.

Surely, any PR professional that can add SEO and Social Media Marketing skills to their mix is a even more valuable asset to their organization. Heck, even the PRSA uses SEO to add more value to its members by making content easier to find via search engines. Not everyone is in a situation to attend the PRSA International conference to gain these skills, but TopRank Online Marketing has a special opportunity for you:

We’re giving away two free full passes to PRSA International

That’s a $1,575 value for EACH PASS! (non-member rate)   This doesn’t include travel, accommodations or any of the additional things that PRSA charges for, but it DOES include: “General Sessions, Professional Development Workshops and Package 1 meal functions”. We’ll give one pass each to two people who win.

All you need to do for the opportunity to win a full pass to the 2010 PRSA International Conference is:

  1. Write a blog post that explains why you think SEO and/or Social Media is important for Public Relations
  2. Include any additional insights on why you should be one of our pass winners
  3. Link to this blog post. You can use this shortened URL: http://tprk.us/prsa10me to make it easy
  4. After you publish your blog post, email us at: [email protected] with your name and a link to your post.

Entries via email must be received at [email protected]  by Friday 10/8 at noon Central Time. Winners will be selected and announced that same day by 5pm CT.  Bonus points if you can get your social friends to retweet, comment, link and share your post.

So what are you waiting for?

Of course, if you’re not into blogging or you really want to attend the PRSA International conference, then you can get more info and sign up directly here.

For the best list of PR professionals in the Twitterverse, please make sure you check out our Public Relations Pros List.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Sounds pretty cool!

  2. This is an awesome contest prize and well worth entering. I was originally planning to go to BlogWorld, but now I’m not going. A spur-of-the-moment trip back to DC would be sweet. Even without winning, content like this would be great for my new blog, so I’m in.


  3. I’m definitely going to enter this contest. I work for a government contractor for the U.S. Army and there is an insane push for social media initiatives/programs right now. Awesome contest!

  4. This is a nice content, i am already preparing an article on seo based on current market research.

  5. Good morning, Lee. This is a great contest! My entry is in and as you probably know, I’m trying to beef up my entry with a bit of support from my Followers. Will be interested to see how that works, but even if it doesn’t, that may show that the conference will help me implement my good ideas. Hope to hear from you by 6 p.m. Peter

  6. Thank you!!!!!!!!!!

  7. Yes, as Catherine said, Thank you!!!!!! Very exciting.