Lee Odden

Top Content Marketing Blogs to Start 2011

content marketing blogsThis morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis, Brian Clark, David Meerman Scott, Jay Baer and TopRank’s Online Marketing Blog on making the top of the first Junta42 Top Content Marketing Blogs list in 2011. It is more than a little humbling to be included amongst such talented and respected industry veterans.

Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”. In that regard Joe and his team really walk the talk: He also runs the Content Marketing Institute, Chief Content Officer magazine and the upcoming Content Marketing World conference. The blogs and writers that make the Junta42 list also “walk the talk” with content marketing and serve as a great example for those that want to better understand how content fits within the marketing mix.

The Junta42 list has been published since 2007 and the top 42 scores (thanks to Janet Robbins) are calculated from a pool of over 400 blogs using a combination of:

1) Relevance to Content Marketing
2) How much the blog adds to the Content Marketing conversation
3) Google Page Rank
4) blog consistency
5) previous ranking

Thanks to a great blogging team, TopRank’s Online Marketing Blog has made the number one spot on this list 3 times.  This is the 10th edition of the Junta42 list and 2011 marks the 10 year anniversary for my agency, TopRank Online Marketing.

If you look at our tag cloud (the tab in the right column), it’s easy to see why we are included in this list, since we’ve been focused on content creation, optimization and promotion for quite a while. In fact, before Joe started promoting the idea of “content marketing” I used to say we focused on “editorial marketing” when explaining TopRank since our Online Marketing consulting practice emphasizes earned and owned media vs. advertising.

Here’s the full list of 41 Content Marketing Blogs. Congratulations to all and more so, thank you for your contributions.

TopRank’s Online Marketing Blog
PR 2.0 (Brian Solis)
Web Ink Now
Convince and Convert
Social Media Examiner
Influential Marketing Blog
Inbound Internet Marketing Blog
10 Conversation Agent
11 Marketing Experiments
12 Jeff Korhan
13 Sparksheet
14 ReelSEO
15 Post Advertising
16 Conversation Marketing
17 Marketing Interactions
18 Mack Collier
19 FASTforward Blog
20 Ducttape Marketing
21 Logic+Emotion
22 B2B [email protected] Blog
23 The Search Agents
24 eMedia Vitals
25 Social Media Explorer
26 No man is an iland
27 B2B Bloggers
28 Freelance Copywriters Blog 
29 Simple Marketing Blog
30 Straight Talk with Nigel Hollis
31 Digital Marketing Blog
32 Windmill Networking
33 big star content
34 Drew’s Marketing Minute
35 Campaign Monitor
36 Vertical Measures
37 Web Analytics World
38 White Paper Pundit
39 Vertical Leap
40 IdeaLaunch
41 Site Booster

This excellent collection of blogs covers a  range of topics from general Internet Marketing to Social Media to Search and of course – specifically Content Marketing.  Of course I’d like to continue addressing the curiosities about content and online marketing for our readers and would love your continued feedback.  What content marketing topics would you like to see us cover more here on Online Marketing Blog?

If you’re hungry for more practical and in-person tips on the topic, I’ll be giving two presentations on the intersection of Content Marketing and SEO in San Diego and London:

Feb 10, 2011
SES Accelerator – San Diego
“Content Marketing Strategy”

Feb 22, 2011
SES London
“Content Marketing Optimisation”

I hope you can make one of them because I’ve added more case studies and tips. I will also be giving away a Content Marketing ebook with which can really give you a jumpstart on incorporating better SEO with your Content Planning. If you’re a SEO practitioner, it will give you practical insights into developing a content plan within traditional SEO strategies. I hope to see you there and congrats again to the blogs on the Junta42 list.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Congrats Lee and thanks for all that YOU do. Now I definitely owe you that five bucks 😉

    • Thanks Joe, just make sure they’re orange 🙂

      • Nicely done! You could have employed a bit of attitude and titled this post …. Read the Name on the Door … or .. There’s a Reason We Call Ourselves Top Rank!

        • Ha ha, I suppose. We’re pretty even keeled about this stuff. Blogging for 7 years does that 🙂

          • I hear that – those years of blogging certainly do smooth out some of the rough edges. 🙂

            Going on five years of blogging for me. Making this list for me was completely unexpected, and therefore a nice moment to appreciate.

            If my schedule works out and I make the trip, I’ll introduce myself at CMW this fall.

          • That would be great Jeff – I look forward to meeting you.

  2. Thank you for the links – At EmailMarketing.Net we offer content writing services for Email Marketing and we work hard on keeping up with these blogs to make our content relevant.

  3. Avatar Black Seo Guy says

    I got an good bit of these in my reader..but some of then are new to me..I will be adding the ones I don’t have…

  4. Congrats, Lee! I love that your content is such perfect mix of practical advice and wise guidance.

  5. Congratulations on your placement in the top 10 http://www.socialmediaexaminer.com/top-10-social-media-blogs-of-2011/ Lofty Place to be!

    Trying to be relevant Living in Toronto
    David Pylyp

  6. Woo Hoo – congratulations Lee. Very Well Deserved. I was pleasantly surprised to get 14th.

  7. Congratulation Lee on making the top of the list! 🙂

  8. Congratulations to #3-4-6 for being smart enough to have a mobile version of your website. Extra KUDOS!

  9. i read your post and i found it informative thanks for posting