Lee Odden

4 Ways to Find Business Facebook Fan Pages

Lee Odden     Online Marketing, Social Media

Either as a consumer that loves different brands or a B2B marketer who’s looking to connect with prospects, Facebook Fan pages offer an easy way to engage with others that have similar interests.  It’s easy enough to find the brand names you know, but when looking using other criteria, it can be tough. There’s a lot of room for improvement in the way Facebook Fan pages are organized but here are several ways to find the business pages you might be looking for:

Facebook Fan Pages

Fan Page List – This site aggregates information on Facebook Pages for Brands & Products, top Users as well as for Celebrities, Athletes, Politicians and other categories. Additionally, there are listings for top Twitter users and brands on FourSquare. It’s a cornucopia of social searching. It also has numerous sorting options for each category.

Find Facebook Fan Pages

The Page Finder – This site is a user-generated index of Facebook Fan pages with about 1 million entries so far. Pages are organized by tags and locations, then sorted by popularity and alphabetically.

Discover Facebook Pages

Discover Facebook Pages – This is an official Facebook Fan Page browser that will show pages organized by All, Music, Movies, Television, People, Brands & Products according to your geographic location. When you’re logged in to Facebook, it shows pages your friends like – as you would expect. I also noticed when you’re logged in, it shows two additional categories: Companies & OrganizationsLocal Businesses & Places.

Facebook Browse Fan Pages

Directory of Facebook Pages – Facebook also provides a directory of People, Apps, Groups and of course, Pages. The list is alphabetized so the A’s from AKON to A & B Doors are getting some nice exposure. When not logged in, a search for pages results in a list of users, not pages. You need to be logged in to Facebook to use the search engine within the directory and get Fan pages in the search results.

There are several other crowdsourced directories of Facebook Fan pages but I’ve chosen not to list them because of quantity and quality issues. Or because they were explicitly selling Facebook Fans.

For the most part, these tools will help you surface a variety of Business, Product and Brand Fan pages, but I think there’s a REAL opportunity here for something much better to come along. Who will it be?

If I’ve missed a quality and substantial Facebook Fan Page Directory, please mention it in the comments below. If it’s really good then I’ll add it to the list above.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Danny Blair says

    Couldn’t agree with you more Lee. Facebook is one of the clunkiest social media interfaces around.

    • I really hope either Facebook does a better job of it or maybe a 3rd party can do it. The 4 I’ve listed above are OK, but I think it could be a lot better.

      • I’m really looking for a page or application that will let me search for pages based on keywords.  The ones you mentioned don’t really allow you to do that.

  2. Ooh, I see great opportunities to network using these intelligent search tools. FanPageList seems especially relevant, since it appears to have the most comprehensive information, a nice GUI, and some relevant categories to what I might look for.

  3. Nice post Lee very useful thanks I’ll be sure to use all of these tools

  4. So true, searching on Facebook is something they can greatly improve on. Sure, large companies are easy to find, but small businesses can get lost in the mix. I personally use The Page Finder, might just be the first one I came across but it seems to work nicely so far.

    Facebook has been constantly updating since it’s creation, so hopefully searchability will be one of their next tasks.

  5. Your way is really cool Lee! I like it. I am also looking for something like these that will help me in finding some particular category business fan pages. Thanks! for your great stuff.

  6. Yeah that is actually great..You find celebrities over there and you can add their fan page also which is gonna help you creating them famous and increase the hits of that particular website.

  7. Hi, Thank You for sharing! You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran

  8. great sources specially I use fanpagelist.com it really works and yes I got this friend who help getting real fans for facebook pages at least she worked for me. and there are many other people who work on this. she offer her services at this link

  9. Short and to the point! thank you so much for sharing this very helpful info without boring us with a 10 foot long page…

  10. Avatar Aleka Stone says

     I was just seeking this information for some time. After 6 hours of continuous Googleing, finally I got it in your web site. I wonder what’s the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Generally the top sites are full of garbage.

  11. Hi are you aware of any api that returns official facebook fan pages for given criteria? say for a politician or for a business etc..

  12. hey thanks 4 sharing such a useful info. keep it up!