Lee Odden

SES Chicago 2011 Wrap-Up – Best #SESCHI Ever

Riverwalk Downtown Chicago - SESThis year was my 5th attending the SES conference in Chicago. While smaller than SES New York or SES San Francisco, the Chicago show serves a significant number of client side marketers, agencies and consultants in the Midwest and according to Incisive Media who run the event, attendance at this year’s SES Chicago was the best ever.

This was the first SES for our new Marketing Manger at TopRank, Ashley Zeckman, who stepped up to the plate and liveblogged the event for us. She did a great job and her posts were well received by Online Marketing Blog readers as well as other online publications that picked up her posts. Below is a summary of her blog posts, an embedded TopRank Online Marketing presentation on Social, SEO & Content Marketing, responses on Twitter and a few of my favorite photos from the event.

The room was absolutely packed for the Convergence of Search, Social & Content session with Aaron Kahlow, Arnie Keunn and myself presenting. Here’s an embed of my portion of the panel presentation covering Optimization as a State of Mind and focusing on optimizing for customers as well as content discovery, consumption and engagement.

The presentation was well received by the attending audience and on Twitter:

SES Chicago 2011 Tweets for @TopRank

Also, here are a few of my favorite photos from the show. You can find more on our Flickr set for SES Chicago as well.

Mike Grehan
Mike Grehan opening up the Conference

Mikel Chertudi Keynote SES Chicago 2011
Opening keynote by Mikel Chertudi of Adobe

Aaron Goldman of Kenshoo
Technorati President Charles Black, Jonathan Allen of Incisive Media and Aaron Goldman of Kenshoo presenting on the Automating Social Media panel.

Bryan Eisenberg, Lee Odden, Aaron Kahlow, Matt McGowan, Bill Hunt
Bryan Eisenberg, Lee Odden, Aaron Kahlow, Matt McGowan & Bill Hunt

SES Chicago Experts Roundtable
The Expert Roundtables were a bit hit throughout the conference. Here’s Bill Hunt holding court on Enterprise SEO.

Ashley Zeckman liveblogging SES Chicago
TopRank Online Marketing’s Ashley Zeckman liveblogging the conference

Audience for TopRank Online Marketing & panel on Social, SEO & Content
Audience ready and waiting for smart insights on Social Media, SEO and Content Marketing

Thank you to the gang at Incisive Media that make the SES conferences possible including (but certainly not limited to) Marilyn Crafts, Laura Roth, Jonathan Allen, Mike Grehan, Matt McGowan the other members of the SES Board of Advisors and especially attendees and sponsors. Our next SES event with be SES Accelerator in San Diego Feb 2012 along with Online Marketing Summit (congrats Aaron!).

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for posting the slides Lee. This was probably my favorite session of the whole show. You mentioned that you have some sample content plans (excel templates) posted on your site. Can you point my in the right direction? Thanks! @trentcarlyle:twitter 

  2. Avatar kate belle townsend says

    Nice post and content! Very interesting

  3. Avatar kate belle townsend says

    Nice post and content! Very interesting

  4. Avatar Sujit Singh says

    It can
    be done by creating a proper executive plan, using extensive keywords and
    constant analysis online through any medium and replying to it at the same
    time. http://www.topongooglesearch.com