Alexis Hall

Top Online Marketing Books for 2012

The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape  online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including:  mobile, social media, content and search engine marketing. Enjoy.

[Note from Lee: We didn’t include second editions, re-releases in paperback or books that didn’t have cover images uploaded yet.]

Mobile, Local, Location Based Marketing

Mobile Marketing Book

Mobilized Marketing: Drive Sales, Engagement, and Loyalty Through Mobile Marketing (Wiley) by Jeff Hasen

Jeff Hasen, CMO of mobile marketing forerunner Hipcricket, provides timely mobile strategies and tactics leveraging his experience from more than 130,000 past campaigns.  As mobile marketing continues to move to the forefront of the marketing world, the insight Hasen provides into mobile optimization, budgeting, and measurement should prove to be indispensable in 2012.

Location Based Marketing Book

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business  (Wiley) by Jeanne Hopkins and Jamie Turner

Go Mobile offers a step by step guide for mobile marketing in 2012.  It includes practical campaign instructions in order to develop a mobile website, deploy SMS for business, utilize QR codes, leverage mobile apps and more. One can also benefit from strategic instructions to use location based marketing in order to build your customers base and how to integrate social media into mobile campaigns.

Search & Social Media Marketing

Social Media Analytics Book

Social Media Intelligence: Extracting Knowledge from the Fire Hose of Conversations (Que) by  Sally Falkow

Upcoming in June of 2012, Social Media Intelligence illustrates how to use the leading social media analytics tools in order to gauge the effectiveness of social media marketing and make strategic decisions. Sally Falkow will guide you in moving from reactive brand monitoring to proactive information gathering in order to take advantage of business opportunities. This is a great read for those looking to progress from just doing social media to using it as an effective piece of their marketing strategy.

Google+ for Business - Social Media Marketing Book

Google+ for Business: How Google’s Social Network Changes Everything  (Que) by Chris Brogan

The much buzzed about Google+ seems likely to have a big impact on search in 2012.  Author, Chris Brogan, discusses how businesses should be taking advantage of the newest social network and defines those strategies and tactics to use for business.

Content Marketing

Optimize: How to Attract and Engage More Customer by Integrating SEO, Social Media, Content Marketing

Optimize: How to Attract and Engage More Customer by Integrating SEO, Social Media, and Content Marketing (Wiley) by Lee Odden

TopRank Online Marketing CEO Lee Odden helps companies develop an optimized and socialized content marketing strategy to attain new levels of customer acquisition and engagement in 2012.  Balancing the practical with the innovative, Optimize is ideal for those marketers that want a more effective content marketing strategy that wins and retains more customers, builds thought leadership and dominates the competition. Scheduled for release mid-March 2012.

Content is Currency - Content Marketing Book 2012

Content is Currency: Developing Powder Content for Web and Mobile (Nicholas Brealey Publishing) by Jon Wuebben

Already receiving great reviews, Content is Currency, by Jon Wuebben delivers practical instructions and step by step guides to manage content through four key phases: Creation, Optimization, Distribution and Curation.  This book is a great opportunity for business owners and marketers to understand how to create content which will engage their audience and drive results.

B2B Marketing

B2B Social Media

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIN, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar and Jeffrey L. Cohen

The B2B Social Media Book is the ultimate reference guide for B2B marketers looking to expand their knowledge of social media strategy and contribute to their business growth.  Readers will discover actionable items for leveraging blogs, LinkedIN, Facebook, Twitter and more to form the cornerstone of their B2B marketing strategies.

B2B Digital Marketing

B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que) by Michael Miler

B2B Digital Marketing looks to be a great resource for B2B marketers interested in learning how to sell directly to other businesses using digital marketing. Leading with a broad summary and then diving into individual channel tactics for strategy, implementation and measurement, B2B Digital Marketing is another good guide for those looking for a B2B marketing overview.

There are many books publishing in 2012 that promise to introduce us to new ways to strategize, develop online marketing plans and deploy campaigns across a variety of channels. What books are you anxiously awaiting in 2012?


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  1. Honored and humbled to be on your list. Marketers from around the world provide great learnings in Mobilized Marketing. It has been a career highlight to talk to them and provide their stories.

    Jeff Hasen

  2. Thanks for including The B2B Social Media Book on this list. Kipp and I felt it was time to provide a detailed approach for B2B marketers who need to understand how social media can make a difference in their organizations. If you start with lead generation, which creates revenue, it becomes easier to roll out other social media initiatives across a company.
    Jeff Cohen
    Coauthor, The B2B Social Media Book
    Managing Editor, 

  3. Avatar Authorized Specialist says

    Love the list stuff man : ) 

    Small Business Internet Marketing

  4. Avatar seocompany delhi says

    Awesome! I think every SE professionals should read the post and benefit from it. 

  5. Hi AHall, and thanks for the great list.  I’m looking forward to Stephanie Chandler’s *Own Your Niche: Hype Free Internet Marketing Tactics*

  6. Hello AHall! This is a really great list of top marketing books for 2012! This past November The DragonSearch Online Marketing Manual, by Ric Dragon came out. It covers areas in Social Media, Blogging, and SEO! Since marketing is a clear interest of yours, you should check it out!

  7. Insights From this post, provides vital guideposts on how to leverage this stage.And you will find-out how SM applies to the different specific stages along the sales funnel, and more.Thanks for include B2B SM book in this list.

  8. All the books are interesting but i think the most important out of all the above is Search and Social Media Marketing because it is the best way to reach each and every person in this world. it helps reach maximum people by just sitting online and communicating with others. It helps develop a network through which different products and businesses could be marketed easily and a long term relation could be made with people anywhere in the world.

  9. Interesting stuff and Implementing search engine optimization can seem like a daunting task for a company, something that is so foreign it’s difficult to figure out where to stat. This is third edition best selling guide to do it yourself SEO. by Jennifer Grappone and Gradiva Couzin.

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  10. very interesting. But I’ve a question. Do you know any book talking about the link between Brand equity and on-line marketing. That is to say how to build brand equity through I-marketing

  11. Great info! Establishing a base in an online marketing business is tough but not impossible. Just like an offline business, getting customers is quite a tough job. Though, plenty of methods of advertising and marketing are available that drive high-quality traffic, conversions depend solely on the interest of the customers and the way things are presented to them. Find out more here: