Ashley Zeckman

Online Marketing News: Facebook Timeline is Here, State of the News Media, Google Cracks Down

Ashley Zeckman     Online Marketing

Small Businesses Increase Online Marketing Efforts

This video from AT&T Business provides great insight into online marketing trends for small businesses.  What you’ll learn:

  • User preferences
  • Network Growth
  • Online Marketing Tactics

News You Can Use

“Don’t Dread Tomorrow’s Mandatory Switch to Timeline, Study Shows It’s Good for 95% of Facebook Pages”  March 30 marks the official rollout of Timeline for Facebook business Pages.  This change has many business owners and brands up in arms.  However according to a recent study 95% of Pages who have switched to the Timeline have seen an increase of likes and buzz about their business.  Via TechCrunch.

“Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks”  Falling from Google’s graces, a position that no company wants to see themselves in.  Recent shifts in Google’s policies include the way that Google perceives inbound links.  Via Search Engine Watch.

“The State of the News Media 2012 – Pew Research Center”  This recent study contained some interesting findings about the current state of media and customers.  Mobile is a driving force for customer experience with news information.  Social media is still maintaining popularity, but is not an overwhelming means of driving traffic.”  Via State of the Media.

“Pining for Pinterest”  Should Pinterest be a key piece to your Internet marketing strategy?  This post provides some great information that is not only focused on getting started, but ways to create meaningful interactions with your audience which drive results.  Via ClickZ.

“8 Creative Ways to Use Embeddable Tweets” Embedded tweets allow users to take information from a tweet and share it on their website or even a blog post.  This new feature from Twitter will enable users to share their information with an audience outside of their direct Twitter connections.  Via Social Media Examiner.

TopRank Team News

Even with a #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks
Google released a study that found that those who invested paid search received material increases in the number of clicks to their site. But the online marketers world needed more proof. Now, Google has provided that proof and more. For those who see paid and organic as 2 different worlds, I encourage you to give this a read.  Via Search Engine Land.

Beyond Likes:  How Google and Adobe Aim to Measure Your True Social ROI
Social Media has muddied the waters in terms of measuring traditional ‘marketing spending’. It is no longer about sinking money into an ad campaign and then looking to see if sales increased. Now we measure success in ways that go beyond tangible impact. Did a campaign add an increase in Facebook likes? And if so is that an effective use of your budget?  Google and Adobe want to answer that question by releasing tools that let marketers track their marketing spend through social media.  Via Mashable.

Mind Control: Neuroscience in Marketing
This article addresses a new field out there: neuromarketing. The idea of neuromarketing is that knowledge of neuroscience and the way the brain works from a scientific viewpoint is something that can be beneficial to marketers. Neuromarketing practices include studying consumers’ sensimotor, cognitive and affective responses to different marketing stimuli.  Via Psychology Today.

Keyword Not Provided Percentage to Grow:  Firefox Adding Default Encryption for Google Searches
Mozilla announced last week that they are testing defaulting encrypted Google searches from their Firefox browser.  Currently, about 25% of all searches are done from Firefox, so this change could have a big impact on the percentage of keyword encrypted searches we are seeing within Google Analytics. As this percentage continues to increase it will become increasingly important to examine the data that you do have, such as top content.   Via Search Engine Journal.

What Happens in an Internet Minute?
In the time it takes you to pour your next cup of coffee, consider this activity happening on the Internet: 204 Emails Sent, 47,000 apps downloaded, 2+ million Google Search Queries, 6 million Facebook views.  Check this infographic from Intel explaining What Happens in an Internet Minute.  Via Intel.

Time to Weigh In:  Have the recent shifts made by Google had a noticeable impact on your online visibility?  Do you believe that Twitters new embed option will really make a difference, and how do you see your organization using this information?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. I was very resistant to the knew facebook timeline but I’m getting use to it now. I do like the giant blown up picture. Def helps with branding.

    Thanks for the article on pinterest too. That’s another aspect of marketing I need to learn more about!

  2. Hearing for the first time about Measuring Social ROI. Glad to know about it & looking forward to interfaces which provide valid info.

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  5.  I know many websites that are de-indexed because of having unnatural links and also many blog networks that was made only for this purpose are de-indexed now to have better results on Google.