B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Content & Customer Optimization Presentation from Search Congress Barcelona

Lee Odden
Lee Odden
Online Marketing, Optimize Book, SEO
Barcelona Search Congress

View from our "boat" in Barcelona during Search Congress

I’m about to go on stage at the Search Congress conference in Barcelona and I thought I’d share the presentation that I’ll be giving. Don’t worry, only the title page is in Spanish but all the photos are from my last trip to Barcelona.

As a complement to the growing amount of Content and Social Media focused advice being given by traditional SEOs, this presentation is in line with our approach at TopRank to customer-centric content optimization.

Instead of focusing solely on keywords as inspiration for optimization, this presentation provides a framework and example of how a customer centric approach would segment customer data into personas and then map keywords, topics and content types according to each persona’s journey through the buying cycle.

The notion of SEO and optimization is so much more than keywords and links (as pointed out in yesterday’s well-received SEO post) I hope you find it useful.

Thanks to Ouali and the Search Congress team as well as to the attendees of Search Congress for attending.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Martha Victor says

    March 2, 2012 at 2:05 am

    good guide about SEO. basically Improve Link Building is an main factor in SEO.

    http://www.webtaken.net/Link%20Popularity.html

  2. tram nam says

    March 3, 2012 at 12:27 pm

    beverage consulting

     Food Science Chef provides high quality and
    cost-effective new food product and beverage development services and qualified
    experience for the food and beverage 

  3. Natasha says

    March 10, 2012 at 6:11 pm

    Thanks for this post. I have had a great of SEO problems on my forum http://netcashforum.com. However, after applying what I learned on this site, I am thriving

  4. sallazzar says

    April 11, 2012 at 7:47 am

    please open/ share this website and coment my article about the treatment http://xamthone-center.com/

  5. Jane says

    April 28, 2012 at 12:46 am

    I didn’t got the solution that introduced to be used instead of focusing on keyword optimization. What is the framework talked about? Where can we access it? The content was a little confusing.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.