Ashley Zeckman

Online Marketing News: Social Media ROI Gets Serious, Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

Ashley Zeckman     Online Marketing

Are Your Social Media Efforts Worth The Money?

This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking.  Some of the highlights include:

  • Equation for determining ROI
  • Customer Engagement
  • Importance of ROI

3 Rules for Building Business Relationships
Building your network both online and offline requires effort.  In order to strengthen your relationship with potential prospects, partners, or recruits it is essential that you provide value in a meaningful way.  This article shares 3 tips for building your network the right way.  Via Inc.

5 Social Media Metrics that Matter Now
As your social media strategy evolves so should the way that you are measuring results.  Exact metrics that should be measured will vary based on your industry, product, as well as a variety of other reasons.  However, this article provides some great insight into 5 metrics you don’t want to mis.  Via InformationWeek.

5 Creative Tips to Increase Blog Traffic and Boost Your Business
Many blogs fail because of one key problem, they don’t think like their customers.  A customer-centric online marketing strategy is key in both attracting and retaining followers.  If you’re looking for tips on increasing the quantity and quality of your blog traffic this is an article you don’t want to miss.  Via Social Media Examiner.

TopRank(ing) Online Marketing News – Hear From Our Team

Jolina Pettice – Use the Brown M&M Technique to Build Links
If you have heard about Van Halen’s request for M&M’s (hold the brown ones) and thought it was just an outrageous demand – think again. The point of their demands was a quality check measurement. Take this approach to linkbuilding and reap yummy rewards!  Via Search Engine Land.

Alexis Hall – Facebook Search Engine Overhaul in the work
Facebook has commissioned a team of engineers to overhaul the search engine within Facebook to make it easier for users to find videos, articles and status updates that have been shared within the social network. Although this doesn’t seem like an effort to compete with Google’s search engine yet, this is another step toward an increasing social search engine. Via Search Engine Watch.

Shawna Kenyon – 3 Twitter Rumors and What They Could Mean for Brands
According to a recent Ad Age report Twitter plans to add new experiences to its platform in order to entice brands to spend more ad dollars. Three possible changes could be coming to Twitter including,  a new open platform to giving access to third party developers, T-Commerce (Twitter e-commerce) allowing for a possible integration with Square, the mobile payment company Twitter co-founder Jack Dorsey established in 2009. And contests/sweepstakes for brand pages to create a deeper brand engagement. As of now Twitter has made no official announcements.  Via Mashable.

Brian Larson – Yahoo! Takes a Cue from Google to Personalize Services/Search
To regain search market share and focus on provider users with a more customized experience, Yahoo! is investing in elevating their personalized services…and cutting jobs.  Via Search Engine Watch.

Mike Yanke- 2,000 Laid Off By Former Search Engine Giant Yahoo!
As part of a larger restructuring effort, one-time search engine giant Yahoo! has announced plans to lay-off 2,000 employees.   Per a quote picked up by Search Engine Land, Yahoo! expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. No indication has been shared yet regarding what employees or divisions will be impacted by this change.  Via Search Engine Land.

Time to Weigh In: Has your organization been able to determine the ROI of your social media strategy?  What have you found makes the largest impact when networking with prospects or potential hires?  Thanks for reading and have a great weekend!



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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. Avatar Luigi Del-Zotto says

    Thanks for the helpful resources Ashley. It’s great to have an updated list on social media marketing & ROI tips.

  2. Wow, you compiled a mountain of valuable information on social media here. Thanks!

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  6.  Thanks for the helpful resources Ashley

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  7. The most interesting section for me was: Yahoo! Takes a Cue from Google to Personalize Services/Search I didn’t know it and it was interesting for me.