Ashley Zeckman

Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement

That’s Old News! [Infographic]

This new infographic from dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights:

  • Facebook makes up 59.5% of news consumed online
  • Since 2009, traffic to news sites from social media has increased by 57%

“5 Ways Businesses Are Using Facebook Timelines” New Facebook changes are opening the doors to even greater creativity for brands.  Additional storytelling and education of customers can now take place via the social networking giant.  Be sure to see this post for 5 awesome tips that you can apply to your organization’s Facebook page.  Via Social Media Examiner.

“What You Can Learn from a Deal Gone Bad”  Each lost sales opportunity is  learning experience.  Using that loss to determine what you could have done differently and how you could have better met the needs of your prospect are an invaluable education.  Read on to find out what else your team should consider when a sales lead is lost.  Via Inc.

“Marketing Research Chart:  Top-rated tactics for developing value propositions that resonate and convert”  Recent research by Marketing Sherpa found that 69% of B2B companies have a set of established value propositions that they believe differentiates them from their competition.  This study shares what these marketers said were the most successful tactics for developing these value propositions that resulted in customer conversions.  Via Marketing Sherpa.

“3 Social Community Strategies to Drive Innovation, Engagement, and Sales”  Marketing is only successful if brands or organizations are collaborating with their fans and online communities.  This post shares 3 great social media strategies that will position your company to engage more customers which will hopefully lead to more sales.  Via ClickZ.

“5 Great Starting Points for a Content Recycling Program”  Content creation can be an overwhelming task for companies of any size.  However, there is some good news.  Not all of your content has to be written completely from scratch.  Take a stab at repurposing and mix and matching existing content to cut down on time and investment.  Via Content Marketing Institute.

TopRank Breaking Team News

Sara Duane-Gladden: Crowd Riff Engages Social Fans, Especially at Events
With hundreds of millions of public Twitter streams, it can be difficult to make sense of all the chatter. Crowd Riff allows fans to connect with a brand’s site and view tweets about it in real time, without all the noise. It’s particularly useful for tracking tweets about an event. It also allows you to find your superfans by giving them a score based on what they tweet about your brand.
Via Media Bistro.

Mike Yanke: IAB & PwC: Search Still Tops Online Ad Revenues, and Share Grew in 2011
Search ad revenue continues to grow, per the latest data from the Interactive Advertising Bureau (IAB) in partnership with Pricewaterhouse Coopers (PwC), as published by Search Engine Land.  Per this report, search capture $14.8 billion in ad revenue for the full year 2011, spiking almost 27 percent from the $11.7 billion capture in 2010.  Via Search Engine Land.

Jolina Pettice: Understanding the Pinterest Audience – Intro Guide for Marketers
Understanding the potential of Pinterest, begins with understanding the audience and how it does (or doesn’t) make sense to integration into your marketing mix.  According to HitWise, the demographics on Pinterest break down into 3 categories:

  • Boomers & Boomerangs
  • Babies & Bliss
  • Families Matter Most

Want to learn more about what these different categories mean?  Read on!  Via Search Engine Watch.

Brian Larson: Google AdWords Now Automatically Matches Misspellings & Variants
People misspell things. There’s no way around it…and search queries are no exception.   Until now, savvy marketers have been accounting for misspellings and variations with their keywords. That’s now changed.  Via Search Engine Land.

Shawna Kenyon: Facebook’s Analytics Tool for Ads Will Soon Measure Actions Other Than ‘Likes’
In a few weeks Facebook plans to introduce a new feature called “Action Measurement” that will appear as a column and pie chart in Facebook’s Ads Manager. The new feature will allow marketers to dive deeper into user engagement data and go beyond typical stats. Read this article to learn more about the new capabilities.  Via Mashable.

Alexis Hall: 5 Colorful Sketches on Conversion Optimization
This post makes some great points on conversion optimization visually, using the iPad’s drawing tool.  The sketches includes insight on the conversion funnel and landing pages.  Via Search Engine Land.

Time to Weigh In: How much news do you consume on social networks vs. traditional media sources?  Have you adjusted to the new Facebook timeline?  Do you agree with the consumer categories set forth by Pinterest?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


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  2. Avatar William Wei says


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  3. traffic to news sites from social media has increased by 57%, so what is best social network to drive huge traffic to our website? Twitter or Facebook?

    • Avatar vcarecorporation says

       FB covered more users instantly in compare to twitter so my vote goes for FB

  4. I never tried success with Facebook and also Twitter. Maybe i don’t know the way of working with them but i believe they are useful for only some people that exactly know how to use these networks and also for whom that are old members of these networks. According to my experience, social bookmarks and article directories worked better for me.

  5. Avatar vcarecorporation says

    Most of Information we get from that post.Thanks for sharing……