When Twitter launched and started to get a lot of buzz, I was skeptical. I didn’t get it at first. Like many others, I signed up and started to experiment to see what all the noise was about. After a little while it clicked for me and Twitter (@leeodden – @toprank) has been an instrumental communications channel ever since.
But Twitter is just one social platform of many. Tweets are just individual messages out of many. When it comes to evaluating the effectiveness of your social media participation, are you evaluating individual tweets, status updates, and comments or the overall experience others have by consuming your content?