SES Toronto was full of great content from the keynote from Avinash Kaushik where he took local companies to task with their search visibility and user experience to breakout sessions like the content marketing optimization panel I presented on and this one: Spy vs. Spy: Competitive Analysis. There’s a plethora of tools available online to track, monitor and uncover information that could be used to gain a competitive advantage for both organic search optimization and pay per click.
This session provided a balance of both and included speakers Jim Yu of Bright Edge (@brightedge) and Matt Van Wagner (@mvanwagner) of findmefaster. Moderation duties were handled by Mike Grehan (@mikegrehan), Global VP Content, SES, Search Engine Watch, ClickZ.
Starting things off was Jim Yu of BrightEdge, which is an enterprise SEO platform that has over 2,000 brands using their product.