Ashley Zeckman

#OptimizeBook – An Evening of Laughs, Learning, and Networking with The Top Marketers & PR Professionals In the Twin Cities

Ashley Zeckman     Online Marketing, TopRank Agency News

The official Optimize Minneapolis book launch is finally upon us.  Tomorrow from 5:30pm-7:30pm over 200 of the Twin Cities top Marketers and PR professionals will gather at Aria in Minneapolis to mix, mingle, and learn a little bit about optimization from Lee Odden.

With the SEO is dead stories coming from traditional media, Google making major changes and consumer shifts towards social media consumption and sharing, the notion of what optimization is has really changed. The good news is that Optimize gives readers a roadmap and specific tactics on how to integrate the best of search, social and content into an “optimized state of mind”.  The Optimize Minneapolis book launch will give our friends in the Minneapple a taste of why some of the top marketers in the world are saying such great things about Optimize.

The #OptimizeBook event would not have come together as smoothly as it has without the help and support of our sponsors.  I would like to use this post as a way of recognizing the organizations that helped make the Optimize Minneapolis book launch a reality, in their own words.

#OptimizeBook Corporate Sponsors

Raven Tools: Collaborate, Research, Manage, and Monitor Your Online Presence

Raven Internet Marketing Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media and other Internet marketing campaigns.

Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately-held Nashville-based company, was founded in 2007.  Learn More About Raven Tools

Acquisio: Optimize & Manage Your Online Marketing Strategy

The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.  Learn More About Acquisio

Vocus: Cloud-Based Marketing & PR Software

Vocus is a leading provider of cloud-based marketing and PR software that helps businesses reach and influence buyers across social networks, online and through the media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers.

Vocus is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus was a pioneer of the cloud-based business model and today is a public company (NASDAQ: VOCS) that continues to help organizations grow their business through the use of innovative and easy-to-use software. Headquartered in Beltsville, MD, Vocus has been recognized as one of the Best Places to Work in Metro-Washington, D.C.  Learn More About Vocus

Digital People: Your Creative Staffing Partner

Finding a creative staffing partner that gets your business’ creative strategy, tight deadlines and last minute schedules is important to you. We understand. Digital People has over 25 years of dedicated experience in creative, marketing and new media disciplines.

At Digital People, we believe that finding the perfect client-creative match is important—especially in time-crunch situations. Our highly trained creative staffing team and recruiters come from creative and marketing backgrounds. They understand the importance of strategy and branding, as well as finding the right talent to enhance your brand. They will ask prospective talent recruits all the right questions on your behalf so that they can pair you with the right creative person. They also keep up with all the current trends such as interactive and social media. In short, our professionals are very familiar with the marketing and advertising industry.  Learn More About Digital People

Unbounce: Landing Pages Made Simple

Unbounce makes it easy for Marketers to create, publish and test landing pages. We developed Unbounce after experiencing first hand the frustration of trying to get effective landing pages launched for our own online marketing campaigns.

It’s important to get things done quickly in marketing, a task made more difficult when you have to rely upon IT resources who have their own priorities and processes.

We also realized that IT doesn’t relish the idea of having to drop everything to develop a landing page, deal with change requests or get involved in the setup and maintenance of a testing environment.  Learn More About Unbounce

Trackur: Monitor Your Reputation & Social Media Online

Trackur is an online reputation & social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords that interest you.

Using sophisticated social media monitoring and filtering technology, Trackur is your online reputation guardian. It does the heavy-lifting for you–scanning the web for any mention of your name, brands, and products–so you don’t have to.  Learn More About Trackur

Thank You To Our Media Sponsors!

  • Minnesota Interactive Marketing Association
  • Social Media Breakfast Minneapolis / St. Paul
  • Minnesota Blogger Conference
  • Minnesota PRSA
  • MN American Marketing Association
  • IABC Minnesota
  • MN Search

Can’t Make It?

Don’t worry, you can still participate.  Follow the conversation online!

Instagram & Twitter Hashtag: #OptimizeBook

Twiter Handles To Watch For: @TopRank & @LeeOdden

We look forward to catching up with old friends, and meeting many of you for the first time.  Don’t be afraid to share your experience, in fact we want you to.  I hope to see you there.   In the words of our fearless leader Lee Odden – Go forth and Optimize!

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.