Ashley Zeckman

Pinterest 101: 33 Ways To Create Engaging Content & Be More Pinnable #NMX

Ashley Zeckman     BlogWorld NMX, Online Marketing

Debba from girlfriendologyI am amazed at how much Debba Haupert (@girlfriendology) was able to cover in one short session at NMX Las Vegas.  Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers.

Many brands are still struggling to determine if Pinterest is a platform that will work for their business.  Companies that have taken the leap may be unsure of how exactly to use Pinterest and what their strategy should be.

The numbers don’t lie.  Pinterest has proven that it has staying power.

  • 10.4 million users
  • 25 million uni visitors/month
  • 1/3 use for shipping inspiration
  • Average time spent: 1hr 17 min
  • Draws more referral traffic than Google+, LinkedIn, and youtube combined

33 Pinterest Best Practices

  1. Users only have to follow what they like: This means you have an opportunity to only select the categories you are interested in and avoid feed clog (like Twitter).
  2. Your pins are forever:  Unlike a tweet that has the staying power of mere seconds, a pin is a permanent fixture on your board.
  3. There are SEO benefits: Pinterest is indexed by google and should be part of your backlinking and social linking strategy.
  4. Content is searchable: Users can search for content by keywords, hashtags, or categories.
  5. Repins encourage following: After someone re-pins an image from one of your boards they are prompted to begin following you as well.
  6. Your customers & clients are on Pinterest.
  7. Your competitors are on Pinterest.
  8. Generate conversation:  You have the opportunity to begin engaging with users by following them or furthering your research on their website.
  9. Create community: Users can easily embed their social sites and contact information into the Pinterest profile description.  This alerts users to all of the ways that they can connect with you.
  10. Measure, refine, repeat:  To determine what has been pinned from your boards you can visit: or utilize tools like  Viewing your top pins will help guide your content strategy.
  11. A like is nice, but a repin is forever.
  12. It all starts and ends with a photo:  The power of Pinterest is all within the images that you use to attract and engage your audience.
  13. Photos should shine:  Each photo should be high quality, engaging, focused, properly cropped, and it should be easy to identify the subject.
  14. Watermarking your images: In order to protect the images you post on Pinterest you can use a watermark to describe the photo and include your information.  Some of the tools that can be used include:, iwatermark,
  15. Image name:  Be sure to use search terms and keywords in your image names.
  16. Before and after:  Images that show before and after crafts, weightloss, etc tend to do well on Pinterest.
  17. Know your audience:  It is essential that you are in tune with what your audience likes to consume and share.
  18. Organize your subjects:  If you can keep your boards clean and organized you will improve usability for your followers.
  19. People like to laugh: Funny quotes tend to be crowd pleasers for any target market.
  20. Inspire your followers: Find out what motivates your audience and use Pinterest to inspire them to take action.
  21. DIY: Pinterest was built on the notion of DIY projects and recipes.  If applicable, try and share as many of these as possible with your audience.
  22. Fit a popular category: The most popular categories on Pinterest are: home, arts and crafts, style/fashion, food, inspiration/education, holiday/seasonal, humor, products, travel, kids.
  23. Consistency is key:  Make it your goal to share a helpful tip/image daily.
  24. Infographics rock Pinterest: Infographics display  very nicely on Pinterest and are an eye catcher for your audience.
  25. Upload pins related to trending topics: If you find something you can write about related to a trending topic, go for it!
  26. Use keywords in descriptions: The most repinnable keywords are: recipe, chicken, minutes, bake, cake, cheese, cut bottle, step, mix, favorite, cool, top, butter, chocolate, ingredients, try best, baking, pour.
  27. Include hashtags in descriptions: Hashtags will provide more focus to your image descriptions.
  28. Be descriptive: Use words in your descriptions that entice and engage your followers.
  29. Be brief: Shorter descriptions are more effective so keep it short and sweet.
  30. Product image: If you’re uploading images of your products, be sure to list the price in the description.
  31. Create a CTA: In general, calls to action lead to an 80% increase in engagement.
  32. Taller is better: The taller your image, the better it will display on Pinterest.
  33. Know when to pin:  It is important to upload images and engage when your community is pinning.

Each company has a unique group of followers with individual needs.  However, the best practices listed above can be implemented across many industries to better attract and engage followers to your Pinterest page.  What tips above do you find to be the most useful?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. Really useful tips, thank you!

    The ability to view top pins is a very useful feature, it can really help with content strategy as it is said in the post. I will definately try watermarking too. And the fact that tall images are displayed better is something new to me too.

    Thank you for your tips again!

  2. Avatar Rank Watch says

    The most valid and obvious points that people miss, and that
    you have so nicely mentioned are –

    Users only have to follow what they like, There are SEO benefits (this people are not really discovering at a pace that they should be. As far as I have observed around, the trend is still strong on FB, Twitter, Linkedin), Photos should shine, Image name-> often people miss to find what they need, and the pinner suffers because the name does not include the word that audience is entering!

    Upload pins related to trending topics, Be descriptive, Be brief,
    – Even the DIYs cannot survive unless they follow these last two mentioned. The
    procedure has to be simple, crisp, seem to be simple and quick, and explain the
    process well; and yes it has to be all these at once.

  3. Avatar Marquita Herald says

    Great tips. From a follower standpoint, I have to tell you I hate infographics – especially the long ones. Most are too cluttered, and some are simply ugly, and I normally unfollow anyone who regularly posts them. The other thing is I agree with your point about posting consistently. Unfortunately, what far too many pinners do is post 35 images in one day ever two weeks. That is another trick that will quickly earn an unfollow. That said, I really do love Pinterest.

  4. Thanks for this post, there’s a lot to think about. There’s also a lot to do, it’s a juggling act between Facebook, Twitter, Pinterest and Google+…. Where does one find the time?

    You say “Your pins are forever: Unlike a tweet that has the staying power of mere seconds, a pin is a permanent fixture on your board.”
    Am I the only one that goes to a follower’s profile and look back at all their tweets (well, some of them anyway) to see what words of wisdom they have spewed forth? 😉

  5. Pinterest is very interesting social media, thank you for information.Only advantages with content, Seo or service/products.

  6. Can you give an example of a call to action?

  7. Great article. I love the simple list of important things and no fluff. Pinterest seems perfect for businesses in the categories you mentioned. Do you have any tips for businesses that are in the business 2 business field or for people who are coaches and consultants? I’m thinking infographics and focus on inspiration images, based on your tips. Any other ideas?

  8. Pinterest also a good resource for doing market research in any niche,

  9. Avatar Jami Whitehead says

    Great tips , especially useful for any business that is new to Pinterest