Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest

Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which Jeremiah Owyang and Chris Silva dubbed a “wreck.”

“The end result, we hope, is an app that looks and feels great across a family of devices,” Senior VP Vic Gundotra wrote of the Google+ changes. This is in line with Google’s mantra of late: Technology works best when it gets out of the way, and lets people do what makes them happiest: living, learning and loving.

With the announcements of more interconnection of services, Google Maps as a virtual world, Google All Access music streaming and more, Owyang and Silva remind consumers to expect the tools and products to get better, but to know you’re the product. If brands want to play in Google’s sandbox, they’ll ultimately need to pay, they said in summary.

Visit Web-Strategist.com to see the rest of Owyang and Silva’s commentary on what they called a “patchwork set of announcements from a fragmented company,” live from Google I/O.

Online Marketing News Briefs

It’s no surprise much of this week’s news pertains to Google and their products, given their I/O event and a myriad of changes announced this week. However, Facebook also made headlines through their retail social/mobile partnership with Target, as did insightful reports for online marketers from Google and GlobalWebIndex.

Content Recommendation Engine for Mobile Sites Launched by Google

Google has rolled out a content recommendation engine, which makes content recommendations for users at the bottom of the screen on news sites with the service enabled. Sites need just one snippet of code to add this functionality to their site. See more at TechCrunch.

Over Half of Global Internet Users Signed In to Facebook in Q1 2013

Facebook continues to dominate as the most popular social network on the planet, with just over half the world’s online population logging in on the site in the first quarter of 2013. Google+ came in a distant second, with 26% of global internet users, followed by YouTube, Twitter and Sina Weibo. See further analysis of GlobalWebIndex’s report at eMarketer.com.

Target and Facebook Join Forces in Cartwheel Mobile/Social/Retail Partnership

Cartwheel, a new site from a Target/Facebook partnership, has launched in beta and will begin rolling out their mobile/social program for retailers to a select group of participants shortly. The program allows users to browse exclusive deals and sales, with additional savings for social sharing. Learn more about Cartwheel at MediaPost.

Google+ Launches Auto-Hashtagging

As part of the Google+ design makeover, a new feature enables automatic hashtagging in posts. Google will use data from their social graph and analysis to identify hashtagging opportunities and add them to content. Users can remove hashtags they feel are inappropriate. Read more about this new feature at Fast Company.

Mobile Search an Influencing Factor for 84% of In-Store Shoppers with Smartphones

The majority of consumers shopping in-store are using smartphones to help them make purchasing decisions, according to new research from Google. Of those, the vast majority – 82% – are using mobile search, rather than apps or direct navigation to company websites – to access shopping information. Search Engine Watch has additional insights from Google’s Mobile In-Store Research: How in-store shoppers are using mobile devices report.

New YouTube Trends Map Shows Viral Videos Across the US

People in search of a visual way to see which videos are trending across the United States have a new tool, courtesy of YouTube. The YouTube Trends map displays the most popular videos across the country, with the option to drill down by gender, age, location and type of activity on the video.

This Week in the @TopRank Community

Our community – whether at Online Marketing Blog, on Twitter or elsewhere on the web – is a group of insightful, generous marketers always willing to share their experience with other members!

Check out these great tips, comments and quirky news from the @TopRank community this week:

It is very true that we need to be SHOWN how things work. It always makes me laugh when people tell me “I’m a visual person”, as if having a drawing in front of them is the only way they would see it. What they don’t realise is that EVERYONE is a visual person. On the other hand, if you were truly ‘visual’ you wouldn’t need it shown to you – you could see it in your head anyway. That’s what visual creatives do.”

~ from Suffolk Graphic Designer in response to The Power of Visual Content Marketing and Brand Visuals in Action on how your audience learns through content.

Stay tuned to the @TopRank Twitter channel this week for the latest online marketing, social and content headlines!

Miranda Miller: Miranda is the Content Marketing Manager with TopRank Online Marketing. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.

View Comments (8)

  • Surprised to see that with such state of the art leading infrastructure of Google in almost every domain (Search, RTOS, cloud etc), why isn't google able to set new trends in Social Media revolution. Didn't find any disruptive creativity in its new UI. rather its quite complex and isnt that responsive.

  • If anyone can battle with Facebook toe-to-toe, then it would be Google. It is extremely exciting to have an all-new social network on the scene that can provide competition, stimulate innovation and make the world of social networking a better place for all of us.

  • Google and Facebook really do dominating social media, Thanks for sharing such an informative post,

  • I use Facebook and my roomie uses Google. He LOVES it and the changes they have been making. I cant wait to see what step social networking is going to make next!

  • Really nice to hear this news that Google + has changed it's layout. Now by doing this they are going to give tough competition to Facebook. Thanks for sharing!!!

  • Good move by Google, but I personally do not think that this will make a huge impact to its competitor. Facebook still wins this round.

    • Thanks for commenting, it's so interesting to see how the perception of Google+ as a competitor for Facebook has evolved since their launch, even in the comments here!

  • Is 2013 the year Google+ is going to take off and thrive?

    One reason Google+ may finally grow this year is its two unique
    features. The communities feature is unique as a place where you are able
    to meet and connect with folks who have similar interests; and is one that
    Facebook, Twitter, Pinterest, or LinkedIn do not offer to their users. Also,
    the hangout option is useful tool for businesses who would like to run meetings or video conferences, as well as individuals who have long distance friends and families!

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