Archives for August 2013

Content Marketing That Rocks – Are You Amplified?

content marketing worldComing up in about 5 weeks is one of the most anticipated marketing conferences about the hottest topic of the year:  Content Marketing World.

With 91% of BtoB marketers investing in content marketing, there’s no question that the value of content is in the marketing spotlight.

While this year has proven content is front and center of annual marketing plans, there’s also been an incredible rise in noise about what content marketing is and how it can work.

Lucky for you, me, and thousands of other creative, smart and results-focused marketing professionals, Content Marketing World provides an entire conference dedicated to all aspects of the topic from BtoB & BtoC, Content Strategy, Search & Social, Content Creation, Multi-Channel Content, Content Integration, Social Media and Content Discovery.

For Small Businesses: When Is the Best Time to Start Building Your Social Networks?

social networkingDuring a neighborhood gathering I met a small business owner and after sharing our respective backgrounds, he proceeded to tell me his troubles with not having the time to keep his website current. Competitors were seemingly overwhelming his category online. He also disclosed that his offering requires a bit of an educational sales cycle and the industry category has had some mixed press.

As we talked, I learned that innovations in the product line have advanced the capabilities significantly, but awareness of those advancements were hardly common knowledge within the target audience.  The good news was a significant demand in search volume and conversation on social networks about the problems his product offering solves.

Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About

Ideas for BloggingBusiness blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.

No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.

To avoid those gaps, the most important thing to do is follow an editorial plan where topics are researched and planned out in accordance to marketing objectives  AND that serve the information needs of your target audience. That’s just good content marketing.

Online Marketing News: Internet Paranoia, Pinterest Commerce Dominates, Facebook Embeds, LinkedIn Adds Stats

Paranoia infographic

The new movie Paranoia has partnered with the Huffington Post to create an infographic touting the dangers of poor social media and internet security. The movie stars Harrison Ford and Gary Oldman as two powerful tech billionaires — and bitter rivals. Also in the movie is Liam Hemsworth, a young superstar trapped in their life-and-death game of corporate espionage. The infographic includes statistics and common mistakes that lead to compromised internet security that topically falls in line with themes in Paranoia. Overall a clever use of content to promote a movie.

In Other Online Marketing News…

LinkedIn launches new Company Page analytics for tracking follower growth, post performance and more. There are also filters for looking at clicks, likes, comments and shares – The Next Web

5 Reasons Why Employees are Your Best Brand Advocates

Employee Brand Advocates

Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources. At the same time, other companies are advancing towards more mature social media best practices and the drive to scale performance increases. 

In both cases, there’s an often untapped resource businesses can explore for brand advocacy and engagement on the social web. To offer insight into the how, the smart and savvy B2B marketer Erin Nelson shares her insights:

Employees are immersed in the complexities of today’s social media landscape.

They are engaging with multiple networks and they are heard (even if for only a brief moment) by large numbers – daily. Marketing executives can certainly choose to leave these impressionable and active online crusaders to themselves. Or they can realize they are sitting on top of a lush and lucrative goldmine.