Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Sarah Bauer says

    The thing with buzz-worthy platforms like Vine is that for businesses to participate meaningfully, they have to play on the popular purpose of the platform. In this case, Vine thrives on funny, pretty and entertaining content; that’s what businesses need to start generating to get on board!

    Thanks for this,
    Sarah Bauer
    Navigator Multimedia

  2. Avatar Blake Cahill says

    Lee – Thanks for featuring @Philips in your post. I am lucky to have @Michele on my team. You should see our Datawall live stream of content in our lobby. Cheers, @bcahill

  3. No matter how you use Vine to promote your brand the important thing is to get started with Vine. There is no doubt that Vine is an easy, powerful way to integrate video into your marketing strategy. Studies are proving the importance of short, brief videos, and how influential they can be to prospects and to your existing customers-especially when they tell a story, and engage your public.

  4. Avatar Tema Frank says

    The challenge is in the creativity. It is hard to be creative and communicate a message in 6 seconds. Though as you show, it can be done.

    Personally, I think the first two here are all that great. The Phillips one flashes so quickly it is hard on the eyes, and the “culture” it shows is just a standard corporate office setup.

    The Cisco one makes me wonder who their target market is. Looks pretty high-schoolish.

    The HP one is perfect though. Clear message, well communicated.