Lee Odden

B2B Social Media Marketing Trends & Tips for 2014

Lee Odden     B2B Marketing, Social Media

B2B social media marketingAre you a B2B Marketer that’s not fully on board with being social with your marketing? Have you started and you’re looking for a little inspiration?

Here’s a short presentation I’ll be giving this week in Moscow (in addition to a 3 1/2 hour social media marketing workshop).

While there are flavorings towards a Russian audience, (Yandex, Vkontakte, Odnoklassniki) there’s also plenty of good advice for any B2B company that hasn’t fully embraced opportunities on the social web.

In particular, I think newer B2B marketers will appreciate the Social Media Marketing Maturity Model that outlines various stages that companies will experience as they gain more experience and confidence with social media.

Check it out and if you happen to be attending the workshop in Moscow this week, I’ll see you there!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. The important things that we need to consider to achieve our success in 2014 is still the same.Marketers have to focus on how to engage with their customers and help them solve their problems.

  2. It is so sad that
    this event will happen in Moscow. That is thousands of kilometers away
    from us. I will just wait for the
    excerpts of the event. Pretty sure that will also be filled with lots of
    information towards 2014 techniques.

  3. Great analysis, thanks for sharing and making slideshare

  4. Avatar michael bian says

    It seems like they telling me my future, i love this article, thanks!

  5. Avatar alexandria scott says

    Thank you for giving us amazing and awesome information that will surely guide and help us. The knowledge and insights that you have given us are relevant and helpful that will surely keep us going.

  6. Avatar social media marketing rochest says

    Very useful information.

  7. Avatar Sunny Kumar says

    Can anyone let me know what are the best practices to implement social media marketing for B2B Companies.?

  8. Avatar Michael Bian says

    Very useful tips thanks for sharing.