Lee Odden

25 Social Media Marketing Experts You Need to Know According to LinkedIn

25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members
  • More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups
  • There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013

There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services.  With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.

LinkedIn Statistics 2014

While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn.  Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.

Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.

Jay Baer

Jay Baer – Speaker, Author, Consultant
Twitter: @jaybaer
LinkedIn: in/jasonbaer

Michael Brenner

Michael Brenner – Senior Director, Global Marketing at SAP, President and Co-Founder of Business2Community
Twitter: @BrennerMichael
LinkedIn: in/michaelbrenner

Michael Brito

Michael Brito – Group Director Media and Engagement at WCG, a W2O Company
Twitter: @Britopian
LinkedIn: in/michaelbrito

Jeff Bullas

Jeff Bullas – Consultant, Speaker, Blogger
Twitter: @jeffbullas
LinkedIn: in/jeffbullas

Brian Carter

Brian Carter – Founder of The Carter Group, Author, Speaker
Twitter: @briancarter
LinkedIn: in/briancarterms

Brian Clark

Brian Clark – Founder and CEO of Copyblogger
Twitter: @brianclark
LinkedIn: in/brian-clark/8/606/b5a

Heidi Cohen

Heidi Cohen – Columnist, Consultant
Twitter: @heidicohen
Linkedin: in/heidicohen

Steve Farnsworth

Steven Farnsworth – Chief Digital Strategist at Jolt, Digital Marketing, Author, Speaker
Twitter: @steveology
Linkedin: in/stevefarnsworth

Barry Feldman

Barry Feldman – Owner at Feldman Creative, Speaker
Twitter: @FeldmanCreative
Linkedin: in/feldmancreative

Ann Handley

Ann Handley – Head of Content at MarketingProfs, Author
Twitter: @annhandley
LinkedIn: in/annhandley

Matt Heinz

Matt Heinz – President at Heinz Marketing Inc
Twitter: @HeinzMarketing
Linkedin: in/mattheinz

Doug Karr

Doug Karr – Chief Marketing Officer at CircuPress, Author
Twitter: @douglaskarr
Linkedin: in/douglaskarr

Jason Keath

Jason Keath – CEO of Social Fresh
Twitter: @jasonkeath
LinkedIn: in/jasonkeath

Nichole Kelly

Nichole Kelly – CEO at Social Media Explorer, SME Digital Author, Speaker
Twitter: @Nichole_Kelly
Linkedin: in/nicholekelly

Dave Kerpen

Dave Kerpen – CEO Likeable Local, Author, Speaker
Twitter: @DaveKerpen
Linkedin: in/davekerpen


Jason Miller – Sr. Manager, Content Marketing, LinkedIn Marketing Solutions
Twitter: @JasonMillerCA
Linkedin: in/jsnmiller

Lee Odden

Lee Odden – CEO at TopRank Online Marketing, Author, Speaker
Twitter: @leeodden
Linkedin: in/leeodden

Joe Pulizzi

Joe Pulizzi – Founder at Content Marketing Institute, Author, Speaker
Twitter: @JoePulizzi
Linkedin: in/joepulizzi

Stephanie Sammons

Stephanie Sammons – Founder of Wired Advisor™, Speaker
Twitter: @StephSammons
Linkedin: in/stephaniesammons

David Meerman Scott

David Meerman Scott – Marketing Strategist, Speaker, Author
Twitter: @dmscott
LinkedIn: in/davidmeermanscott

Neal Schaffer

Neal Schaffer – President at Windmills Marketing, Author, Speaker
Twitter: @NealSchaffer
Linkedin: in/nealschaffer

Koka Sexton

Koka Sexton – Global Sr. Marketing Manager at LinkedIn
Twitter: @kokasexton
Linkedin: in/kokasexton

Michael Stelzner

Mike Stelzner – Founder of Social Media Examiner, Author
Twitter: @Mike_Stelzner
LinkedIn: in/stelzner

Viveka von Rosen

Viveka Von Rosen – LinkedIn Expert, Author
Twitter: @LinkedInExpert
LinkedIn: in/linkedinexpert

Todd Wheatland

Todd Wheatland – VP of Marketing at Kelly Services, Author, Speaker
Twitter: @ToddWheatland
Linkedin: in/wheatland

No list is perfect or comprehensive, so who would you add to this list?

If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here:

Sophisticated Marketer's Guide to LinkedIn

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Great post; thanks for sharing your knowledge. I have downloaded the book and intend to link back.

  2. Good to see my buddy Doug Karr on the list. Well deserved.

  3. Avatar michaelbrenner says

    Thanks for pulling the post together and great job on the ebook!

    • Thanks Michael – we have a great team internally and at LinkedIn to work with. It makes projects like this both fun and successful 🙂

  4. There’s no doubt that LinkedIn is the most powerful social media platform for business. I admire all these people in your list Lee. And I’m proud to say that I’m already connected to some of them.

  5. Avatar Mika (Lofton) Carter says

    LinkedIn speaks the truth! This is an awesome list of thought leaders.

  6. Thanks for pulling the post together and great job on the ebook!

  7. #nailedit

    This listed many of the top experts that I follow! But also a few others I definitely need to start watching 🙂 Downloading the ebook now.

  8. Avatar Denise Gabbard says

    Good list — there are so many smart people to watch, and I’m glad that I figured out pretty early who some of the best are. Have been following about half on this list, including you Lee, for some time! Thanks for all the hard work and for sharing.

  9. Avatar fundybaysocial says

    This is a wonderful list. Thank you very much 🙂

  10. Excellent list and thank you!

  11. Great list. Fortunate to have met some and worked with others.

  12. Good list, but I would not do much case recommendations, if I don’t know who makes it. You have to see more things, you’re posts, comments, etc… Since there are many trap in the recommendations.

  13. Thank you for the post.They look very influential individuals.

  14. I’ve been on Linkedin for ever and now finding features there that no other platform can touch. Great to find this list of social media experts from Linkedin’s perspective

  15. Thank you for the post.They look very influential individuals.

  16. Great list indeed, thanks for sharing this wonderful recommendations

  17. There’s no hesitation in the thing that LinkedIn is the most influential social media podium for business. I myself have a high regard for all these people in your list.