Lee Odden

6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing

Marketing & Public Relations I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.”

Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content.

Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.

Check out the list below and be sure to let me know if you have questions you would like to see answered in the presentations or about the conferences. If you’re already planning on attending any of these excellent events, I’d love to know that too.

social media marketing world
March 26-28, 2014

Social Media Marketing World, San Diego, CA

Presentation: March 27th, 2014 – 11:30am
How to Use Content and an Influencer Network to Grow Your Business
Companies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network – all at the same time. In this presentation you will learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.

SMMW Liveblogging:  TopRank Online Marketing will also be liveblogging the SMMW14 conference. Be sure to watch for posts being published here by Jesse Pickrain and Emily Bacheller each day of the conference.

SMMW Conference eBook: Social Media Examiner and TopRank have partnered to create a surfing themed conference eBook that features tips, insights and advice from social media smarties and thought leaders speaking at the event. We’ve collected 37 tips from B2C brands like Whole Foods, Marriott, and Century 21 and B2B brands that includes Adobe, IBM, LinkedIn, HubSpot and many more. Of course we’ve included social media pro surfers like Mike Stelzner, Jay Baer and Mari Smith too. Watch for this eBook to be published soon.

SMMW Info and Register


ClickZ Live New York
March 31 – April 3rd, 2014

ClickZ Live – New York, NY

Presentation: April 2nd, 2014 – 10:30am
Influence the Influencers: The Magic of Co-Created Social Content (U.S. Version)
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?

Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:

  • Topics and being the best answer for your category
  • Influencer content opportunities
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Inspiring participation and promotion
  • Performance measurement and optimization

ClickZ Live Info and Register


Marketo Marketing Nation Summit
April 7 – 9, 2014

Marketo Marketing Nation Summit – San Francisco, CA

Presentation: Time TBD
Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking
The nature of search has changed in remarkable ways and social technologies have evolved the way consumers discover, consume and act on information. How brands decide to be present during the customer journey for answers will determine feast or famine in this age of information overload. But what if you could hack your way into the customer spotlight?

This presentation will provide you with an accountable content marketing model that folds an understanding of the customer journey and the questions they seek to solve with meaningful answers from your brand. To become “the best answer” wherever it is that customers are looking. You’ll learn:

– Attract, Engage, Convert Content Marketing Model
– Integrated Content, Social, PR, SEO
– 2 Case Studies of B2B and B2C Companies Doing it Right

Marketing Nation Info and Register


B2B Content2Conversion Conference
May 6 – 7, 2014

B2B Content2Conversion Conference – New York, NY

Influencer Content: How to Win Buyers Hearts, Minds and Wallets with Content Optimized for Search, Share and Sales
Shock and awe content simply isn’t sustainable for most organizations. But what if B2B marketers could tap into a rich source of content optimized for engagement, sharing and lead gen? Through several B2B influencer content case studies, this presentation will help you learn seven steps to developing an influencer content program that will grow your network and inspire more leads.

B2B C2C Info and Register


Authority Intensive
May 7 – 9, 2014

Copyblogger Authority Intensive – Denver, CO

Presentation: Time TBD
How to Be the Best Answer Wherever Customers Are Looking
Brands large and small are waging a content war few may ever win. Competition for time and attention has grown exponentially as brands, publishers and empowered consumers blast the web with more information in two days than since the dawn of time to 2003. Buyers are looking for answers in that sea of information muck and in order for brands to stand out, they must become “the best answer” when and where it matters most.  By understanding how a target audience discovers, consumes and acts on information, marketers can optimize their programs to attract, engage and convert more effectively. This presentation will provide a model for that integrated approach.

Authority is Sold Out!


May 13, 2014

Public Relations Society of America (PRSA) – Webinar

Presentation: May 13, 3p.m. EDT
The Future of Digital PR is Integrated
Singular channels of digital marketing and communications are no longer effective. The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:

  • The foundation of an integrated marketing and PR strategy.
  • A marketing case study that integrated PR.
  • A PR case study that integrated marketing.

PRSA Webinar Info and Register

There you have it! 6 events that cover quite a range of integrated marketing and PR topics. A little something for everyone.

Which one will you attend? I hope to see you there.


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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Henley Wing says

    Awesome list of conferences. I’ve always been looking for lists like these. It seems most people know about the big ones like SMMW, SMX, and PubCon, but not the little known ones like Content2Conversion.

    • Thanks Henley. We’ve been focusing on niche events for a very long time 🙂 It’s amazing to see how some of them have grown, especially Content Marketing World and Social Media Marketing World.

  2. Congratulations in advance Lee. I hope you also share what you have discussed in your next article. This will going to be very useful to online marketers all over the world.