Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for sharing these perspectives, Lee. I’ve been following your blog since about 2007, I guess. Wow. Time sure flies. I’ve learned a lot from you and the folks you’ve featured over the years and just wanted to say thank you for sharing your knowledge and insight. At the end of the day, social media is about having a conversation and fostering dialogue…there will always be shiny new social media gadgets to play around with…at the end of the day, it’s not figuring out the gadgets…it’s figuring out the dialogue and showing your audience you care. You’ve done that well, Lee.

  2. Mark’s question resonates with me. At times ego gets caught up in marketing speak. People do not care about marketing speak; they need to see you are human. I build my social platform on sharing what I do each day as I travel the world; wins, losses, failures, successes, neat things I see. I intend to be authentic, and helpful, and let my social channels do the work for me 😉 Thanks Lee, power read!

    • Thanks Mark, I think it’s the balance of persona/professional that’s tricky for many. So many people stress the “mechanical” vs. the “meaningful” under pressure to scale. They miss the human part of being social.

  3. Avatar CJ Creative Solutions says

    I believe a combination of each of these 5 points will bring it home. Beginning with Matt’s theory on knowing your brand. This is where it must begin to be authentic and well received by the desired audience. If you don’t know who you are as a brand and organization, you wont make real connections. I employ a HIRE strategy to build brand awareness based on our knowledge and confidence of who we are as a brand. Humor, inform, relevance and engage – connecting and building dialogue to let an audience see who you are. Keep transparency and carry on.

  4. For me,determining the key goals of your social media marketing campaign and then targeting your efforts in a way that reaches the correct audience is critical at the beginning so you don’t end up in a free for all effort that ends up being a time suck.

  5. Your business always needs a bit of personalization. When you start caring about people(potential customers) then you have figured out the the concept of social media marketing.When people get want they want they will definitely open their wallets.when customers are happy then sales figure rises upon itself. I would say SMM is the next generation’s marketing phenomenon.Giving us insight into all social media giant’s perspective was a great idea.thanks I feel enlightened.

  6. Great tips! The one that resonated with me the most was “find your purpose.” Once you know what your purpose is, I find that helps with really developing a strategy. I believe all 5 are essential and makes sense.

  7. Avatar Jayanta Dey says

    Really, it’s
    very helpful and informative also. I’ve been surfing online more than three
    hours today, yet I never found any interesting article like yours. Thanks to
    you, I came to know more about social media marketing. Thanks again. Keep it

  8. Very useful thing for business.