The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what is being deployed versus what the impact of those strategies might be. Marketing Tech Blog
Email Marketers Need to Do More to Nurture Leads [Study] – A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. ClickZ
45% of Millennials Aren’t Compelled by Content – Savvy marketers recognize the value of content and embrace its future impact. These marketers have devoted countless resources to better serve content to the ever-elusive millennial. Despite all of this, 45% of millennials simply aren’t interested in the content marketers currently serve, according to a recent study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo. Direct Marketing News
Facebook Launches Multi-Product Ads, Enhances Custom Audiences – Facebook this week announced a new feature for advertisers seeking better direct response through the social network, and made Custom Audiences even more powerful. All Facebook
Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features – Starting this week, Bing users are going to see even more Twitter content in search results. Search Engine Land
Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study] – BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Search Engine Watch
Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013 – A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all experienced a decline in search traffic since December of 2013. Search Engine Land
More Than 70% of Consumers Value Push Notifications [Infographic] – Marketers may be surprised to know that push notifications produce twice as many open rates and click-throughs than email. A recent survey of 1,200 adults by global marketing cloud service agency Responsys found that consumers find push notifications highly valuable. SocialTimes
STUDY: What Facebook Users Want Out Of Brands In Terms Of Customer Service – What are the expectations of users of Facebook and other social networks when they communicate with brands via those channels? Customer-engagement-solutions provider Accent Marketing Services surveyed more than 1,000 U.S. Internet users to find out. AllFacebook
Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions – It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. Marketing Land
Twitter’s Latest Experiment: Retweet With Comment – By its own admission Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide. Twitter’s latest venture is a tweak that many users have wanted for a long, long time: retweets with comments. AllTwitter
Google Kills It’s First Social Network, Orkut – Google is saying goodbye to Orkut. Wait, what’s Orkut? Orkut is a social network Google launched in 2004, the same year as Facebook (FB, Tech30). Needless to say, Orkut hasn’t exactly kept up. CNN Money
From our Online Marketing Community:
On 18 More Amazing Search & Digital Marketing Takeaways from #MNSummit, ScottBolen said, “Thanks for the recap, I wasn’t able to attend this time around as I was speaking out of the country. I think 2015 is going to bring some interesting twists to the SEO world.”
In response to Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit, Daniel Honigman said, “I find #4 and #5 to be very important. Many marketers have a very cursory “understanding” of their audience, which usually revolves around demographics. The real interesting stuff, however, comes with a deep understanding of motivations, channels and the like.”
From Online Marketing News – Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate, VisualRank shared their thoughts. “Most users have responded favorably to Google’s Authorship program, claiming it allows them to develop stronger relationships with clients and other people/professionals with similar interests. And it doesn’t take any special metrics to realize that publishing a photo next to your listing draws more attention to it, which subsequently generates more clicks. So, why did Google decide to remove Google+ profile pictures from search listings?”
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!
