As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year.
While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital PR and Social Media will only grow as the year finishes out and into the next.
To satisfy that interest, we’ve already started publishing marketing predictions for next year and with over 9,000 social shares, the future is definitely on every marketer’s mind. Besides posting predictions, I’m also going to be giving presentations at 3 different events in the coming months about what’s next in B2B, PR and Social Media. Here are details on each:
MarketingProfs B2B Marketing Forum
Oct 8-11, 2014
The theme of the 8th year of this amazing conference is “Marketing for What’s Next”. With a lineup of top B2B marketers ranging from Michael Brenner to Pam Didner to Jason Miller, it will not disappoint.
Inspirational keynote speakers will be on hand as well including Mr. UnMarketing himself, Scott Stratten; author and designer Austin Kleon and pioneering social media researcher, danah boyd (who has also been honored in our 25 women who rock social media list).
I will be presenting on what I think will be a high growth marketing area for 2015 involving participation marketing: “Influencing B2B Influencers and the Magic of Co-Created Social Content”
Companies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?
Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network – all at the same time. In this presentation you will learn:
– Case studies for doing it right (and wrong)
– How to identify, qualify and engage influencers
– The mechanics of co-created content
– Performance measurement and optimization
I am happy to share that we are publishing a conference eBook for #MPB2B that features predictions from over 30 of the conference speakers. B2B brands contributing include Xerox, Marketo, LinkedIn and Silverpop. B2B Marketing thought leaders include Ann Handley, Heidi Cohen, Tom Webster, Doug Kessler, Susan Emerick, Viveka von Rosen, Jon Miller and many more. Be sure to check back tomorrow for the full eBook and a few surprises.
There might be a few tickets left, so be sure to check out the MPB2B event site today.
PRSA International Conference
October 12-14, 2014
The theme of this year’s PRSA International conference is also future focused: “Leading the Way – A Fearless Future for PR”.
Keynotes include media luminaries from Good Morning America, Fast Company, NBC, and Facebook. With more than 90 instructional sessions on all variety of communications, public and media relations topics, this is one of the largest PR focused events of the year.
As the convergence of public relations with other disciplines continues, there are more marketing focused topics being presented, including my own session: “The Future of Digital PR is Integrated”.
How to win hearts, minds and wallets with an integrated marketing approach. Singular channels of digital marketing and communications are no longer effective. The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies as well as their customers. You will learn:
· The foundation of an integrated marketing and PR strategy.
· A marketing case study that integrated PR
· A public relations case study that integrated marketing
If you want to get a firm grasp on the intersection of digital PR and marketing, this event is a must attend.
Social Media Success Summit
October 7-30, 2014
Put on by the social media smart folks at Social Media Examiner, this event lasts most of October and it’s online. You can experience and interact in real time or you can watch presentations at a time that is convenient. The range of topics at this online event will certainly give you a kick start into the future of social media in 2015 and beyond.
The speaker list at the Social Media Success Summit is literally a who’s who of social media marketing including: Jay Baer, Mari Smith, Mike Stelzner, Mark Schaefer, Amy Porterfield, Cliff Ravenscraft and many more. Brands are well represented as presenters as well including: Tyson Foods, Humana, Dunkin’ Donuts, Whole Foods Market, Canva and more.
Along with Todd Wheatland and Joe Pulizzi, I will be focusing on a growing area of focus for many companies: content marketing for social media. My presentation will be given on Monday, October 27 at 1pm Pacific (4pm Eastern): “How to Create Content That Will Win You More Fans, Customers and Advocates”
With a cornucopia of content marketing possibilities available to businesses large and small, many marketers don’t know what kind of content will help them break free from competitors without using huge marketing budgets. This presentation will provide a framework and examples for a competitive content marketing plan using 4 types of content: evergreen, repurposed, curated and co-created to help your business attract, engage and convert more fans into customers – without breaking the bank.
The Social Media Success Summit is going to be a great event! Be sure to check out the entire agenda and speaker roster as well as the online networking options.
What are your predictions about B2B Marketing, Digital PR and Social Media Marketing?
Is B2B really going away in favor of P2P? Will PR actually merge entirely with marketing? Will social media disperse to specialty apps or aggregate into just one or two monster social platforms to rule them all?
I’d love hear your thoughts. I also hope to see you at one or more of these 3 events, so be sure to check them out!