Lee Odden

31 Predictions on the Future of B2B Marketing

B2B Marketing Forum eBook

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both!

These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.

The future of B2B marketing is far from boring and now, more than ever, B2B marketers are thinking creatively and dreaming big about new ways to attract, engage and inspire business buyers.

Dreams of the future ignite our imagination about what’s possible. They create anticipation for what’s next from the latest gadgets to the newest trends in B2B marketing.

A nostalgic look back to the 1950s brings to mind dreams of flying cars, moon bases and unlimited power from the sun. We may not have a “flying saucer for everybody” yet, but advances in technology and media have made many futuristic predictions a reality.

Flying Saucer for Everybody

From innovative technology to predictions so far out there that they’re science fiction, this eBook will inspire your thinking (and maybe your dreams) about the future of B2B marketing.

To spark your imagination about what’s next in B2B, TopRank Online Marketing and MarketingProfs bring you this Future of B2B Marketing eBook. Featuring predictions from 31 top marketers presenting at the B2B Marketing Forum, you’ll get to explore B2B like never before.

Here’s a full list of B2B Marketing experts that shared their predictions:

Here’s the full eBook: The Future of B2B Marketing

If you’re a B2B marketer, MarketingProfs B2B Marketing Forum is a must-attend event! There are just a few tickets remaining, so be sure to check it out.

After you check out all 31 predictions, be sure to leave your B2B marketing prediction in the comments below. I’ll pick the best comment and send a copy of my book Optimize plus a copy Ann Handley’s new book, Everybody Writes!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. thanks Lee, A great collection of experts sharing their advice. I think I have to go with Ann Handley’s comments about the length of posts. Internet browsers have always been thought of as lazy and they would not scan through a long article, but now there is a definite shift towards longer content – providing that it is useful of course!

  2. Very interesting post Lee. Have you come across video brochures before? They’re certainly a modern way of connecting with businesses and are a relatively new form of DM and communications.