A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels.
There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C marketers are using content marketing tactics according to the annual studies from CMI/MarketingProfs.
To help satisfy the thirst and hunger for best practices in these areas, we publish articles, interviews, liveblogs and tool reviews. We also give presentations at industry events.
Here are a few upcoming events in the first quarter of 2015 where you can learn more about the intersection of content and influencer marketing and how it all rolls up to a new trend we’re seeing: participation marketing.
Feb 11, 2015
The Warwick Hotel, Denver, CO
Influencer and Content Marketing – A Powerful Combination for B2B
According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out online to buyers can require unreasonable budgets and resources.
Operating with a clear vision, ambitious goals and an appreciation for the power of influence, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time.
In this presentation on influencer and content marketing, you will learn the best practices, wins and misses of how Content Marketing Institute, MarketingProfs and LinkedIn have leveraged influencer content programs to attract and engage business buyers.
More Info: BMA Colorado Events
Feb 16-18, 2015
Hyatt Regency, Scottsdale, AZ
B2B Content at Scale
How to Create a Competitive Advantage by Crowdsourcing Marketing Content with Influencers
More Info: C2C Website
Feb 24, 2015
CMO Club (Private Event)
Differentiating Your Content Marketing Strategy
More Info: CMO Club Minneapolis
Mar 25, 2015
Social Media Marketing World
Bayfront Manchester Grand Hyatt, San Diego, CA
Repurposing On Purpose: How to Create Personalized Content for Specific Target Audiences Without Breaking the Bank
Companies large and small are challenged to create original, engaging content for multiple social media channels. But what if you could increase both the quantity and the quality of your content without a boost in budget? In this session, you’ll learn 5 content repurposing tactics Lee Odden (Editor of TopRank B2B Marketing Blog and author of Optimize) has used to create thousands of content objects and help grow a network of over 300,000 with virtually zero marketing budget.
More Info: SMMW Website
Will you be attending any of these events? Be sure to say hello! Or Hallo!