Ashley Zeckman

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman     Online Marketing, Other Events

Winning With Authority Infographic Header

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance.

Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

The “Authority Wins” infographic is brimming with advice from Authority Rainmakers like Chris Brogan, Joe Pulizzi, Danny Sullivan and Ann Handley. Just like the eBook and the conference, this infographic will continue to walk you down the path to integrating four key areas for online marketing success: Design, Content, Traffic and Conversion.

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AR 2015 Infographic

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Making Sharing a Snap!

We’ve also included some tweetable tips from the infographic below. Feel free to pick your favorite(s) and show that you’re an avid supporter of online marketers that radiate authority!

Featured Tips
Sonia Simone – Chief Content Officer at Copyblogger Media
Ask questions & be curious about everything. See something not awesome? Make it better! @soniasimone – tweet this

Bernadette Jiwa – Founder at The Story of Telling
Speak to one person. Treat your content like a conversation rather than a description or broadcast. @bernadettejiwa – tweet this

Danny Sullivan – Editor-In-Chief of Search Engine Land & Marketing Land
Understand that mobile visitors have a different mindset and needs than desktop users. @dannysullivan – tweet this

Brian Clark – Founder & CEO of Copyblogger Media
Copywriting for conversion means using the 5 P’s: Premise, Promise, Picture, Proof and Push to inspire action. @BrianClark – tweet this

Register for Authority Rainmaker Before the Storm Passes!

The advice shared by our expert Online Marketers may be around for years to come, but your opportunity to attend the Authority Rainmaker conference is passing quickly.

Join us on May 13 – 15 in Denver, CO.!

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. Sandy’s advice of standing out or not bothering is the truth! i do it, daily, by intending to make an impact in all that I do, from blog commenting, to eBook publishing – weekly – , to blog post, to videos, to podcasts, to all that I do… from paradise, whatever I am posting, I want to stand out instead of hide and so far, so good 😉 Rainmakers know what it takes to rock it out online or offline so this IG and book have to rock, right? Thanks Ashley, fab shot of inspiration for me!


  2. Its interesting, i’d figure mobile traffic was higher than 37%. I would definately agree that users are engaged with more photo’s and videos. This infopgrahic is pretty intuitive though, and I agree that authority is the name of the game. Cheers to a nice article.